A team of 30+ global experts have compiled this list of 10 Best +Free Content Marketing & Writing Certification Courses available online for 2020. More than 15000 professionals have benefited from these free and paid learning resources that will help you excel at content marketing and writing. The training courses are suitable for beginners, intermediate level learners as well as experts.
With the pace at which things are moving, it is a little tough to exactly say which precise domain of marketing will be most sought after in the time to come, but one thing looks certain- content marketing is here to stay and grow. What a business does with this knowledge may vary from vertical to vertical, but this form of marketing is crucial for most businesses now.
While we may not like this kind of control, the fact remains that if more people use these kinds of currencies, and they become commonplace, they will eventually cause problems for those who would like to maintain control of their money. They may have the power to create a virtual currency and remove their competition. They may feel it would be better to have a monopoly over virtual money.
As a day-to-day individual and professional, I am "in my groove" when I am helping someone in any way, shape, or form. My SEO Writing / Keyword Planning & Research / Technical SEO, and Local SEO skills continue to amazing previous and current clients. From SEO Consulting to implementation, project planning, project management, and excellent communication... I am quick, a "go-getter" and always ready for a new challenge!
I mostly worry about the length of the original source. If I quoted 100 words from a 250-word blog, I think that would be too much. A lawyer would have the best advice, but I would limit the quote to 25 words in that case. Books are a little easier. If you quote 300 words from a 150-page book, I believe you would be fine. Poems and song lyrics are a danger zone because they’re often short. I’ve cited as little as possible from them. It’s always best to get legal counsel before publishing the final content.
Dynamic and driven SEO specialist with a penchant for creating and finding unique content for niche software solutions. From process automation software solutions to non-profit charities, I have helped clients get the rankings and traffic they need. Let me help you get started on the path to a robust and conversion oriented web presence. I look forward to working with you!
Defining your website’s voice and tone helps you create on-brand content. Your website’s voice is like its personality. Think about how you might describe that in a few words, such as “knowledgeable”, or “professional”. That gives an overall idea of how your want your content to sound. The tone of your website’s content may vary depending on the audience. For example, some content might be aimed at beginners, while other content might assume that the audience is more informed.
Step 2: Understand their buyer’s journey. A buying journey maps a buyer’s decision-making process during a purchase and will help you determine what content you need. Different kinds of content appeal to different buyers in different stages of their journey. By mapping your buying stages, you’ll better understand the process buyers go through when considering your product or service. As a result, you’ll be able to develop a content strategy that speaks directly to buyers, no matter what stage they’re in.
Case studies, also known as testimonials, are your opportunity to tell the story of a customer who succeeded in solving a problem by working with you. A case study is perhaps your most versatile type of content marketing because it can take many different forms -- some of which are on this list. That's right, case studies can take the form of a blog post, ebook, podcast ... even an infographic.
You'll need some analytics for your website and blog so you can measure your content marketing performance against your goals. Some content marketing teams rely on Google Analytics, others rely on more robust closed-loop solutions that make it easy to tie content marketing activities at the top of the funnel to revenue. I recommend the latter if you want to use metrics to prove the success of your content marketing program so you can secure more budget and grow the team. If you're looking for an easy way to share numbers across your organization, look into DataHero. This tool integrates with the HubSpot software and allows you to track, visualize, and share your analytics through customized dashboards and charts.
Podcasts. Michael Hyatt, author of the best-selling book Platform: Get Noticed in a Noisy World, practices what he preaches. His “This is Your Life” podcast is downloaded 250,000 times each month. As Hyatt elaborates on his blog post 4 Reasons You Should Consider Launching Your Own Podcast, “A podcast gives you visibility in a completely different world—primarily iTunes. I have had scores of new people say they had never heard of me until they stumbled onto me in iTunes.” Hyatt gives valuable information and advice in his podcast--all for free. But that podcast leads to more sales of his books, signups for his courses, and requests for him as a speaker.
At Yoast, we practice what we call ‘holistic SEO’. This means that our primary goal should be to build and maintain THE BEST possible website. Ranking in Google will come automatically if your website is of extremely high quality. The reason for that: Google wants to serve its customers what they want. Their mission is: to index all the world’s information and make it universally accessible. In addition to this, Google, of course, wants to make money, but they’ll have to show people results they are looking for – otherwise, people stop using Google. So, we can agree Google wants to show people the best results. If your website is the best in your niche market, Google wants to rank it high up in the results.
Your goal is to connect the dots between your audience’s problems and the solutions your content provides. Ensuring your content ranks is a means to this end. That means understanding the search intent behind targeted keywords and creating stuff that delivers an “aha!” moment for your reader. That’s what’s going to lead to more conversions and sales.
Traditional marketing is carried out through the traditional media like television, radio, print, or billboards. All of these are important to promote a product and may even be the only means of advertising through the year. However, there are new ways of using the internet to reach a greater audience. This is done by using the internet to present services and products that are currently popular to a wide audience who will benefit from them.
There are hundreds of templates for creating graphics to fit social media, newsletters and blog posts. The service claims to add high-resolution photos to its database daily. Snappa stores graphics you create and allows going back to your custom designs whenever you need to edit or re-use their design elements. To glue your fans to your social media page, Snappa offers to schedule image posts via its app. If you are good at photography, you can upload your masterpieces, tune them up (by adding special effects) and get them posted.
What do you want readers to do with the content you create? If your only answer is, “Well, read it, I guess,” you need to go back to the drawing board. Before you even start writing, you need to know what your call to action will be, and you need to make it compelling enough that readers can’t help but click. That’s how you connect content writing to marketing goals and prove ROI.
Traditional marketers have long used content to disseminate information about a brand and build a brand's reputation. Taking advantage of technological advances in transportation and communication, business owners started to apply content marketing techniques in the late 19th century. They also attempted to build connections with their customers. For example:
Writers are rated with every assignment they complete so you get a true sense of their ability. And, our detailed tagging system tags writers with over 800 different qualifications, skills and industry knowledge so you can easily find someone with the background you need. You can also find writers skilled in the specific type of freelance writing you need - blog writing, city pages, eCommerce content, landing pages, web pages - you can get it all done here.