Books. Like movies, people often think of books as selling themselves, but savvy marketers don’t sell books just to sell books, they sell books as marketing tools. Michael Port’s sales manual Book Yourself Solid is a great read for entrepreneurs, salespeople, and marketers, and while I’m sure Port enjoys selling his book, the book is a tool for driving customers to his coaching and speaking services. Although with self-publishing it’s easier than ever to publish a book, there is still the perception that it’s difficult and that only reputable professionals can publish a business book. Publish your own, and even if people don’t read it you can still use it as a form of content marketing every time you’re introduced as “Author of…”
On March 6, 2012, Dollar Shave Club launched their online video campaign. In the first 48 hours of their video debuting on YouTube they had over 12,000 people signing up for the service. The video cost just $4500 to make and as of November 2015 has had more than 21 million views. The video was considered as one of the best viral marketing campaigns of 2012 and won "Best Out-of-Nowhere Video Campaign" at the 2012 AdAge Viral Video Awards.
Email lists are marketer's most treasured assets -- and they're a smart way to drive traffic, conversions, and re-conversions on your content. Invest in growing your blog email subscription list for an incredibly valuable distribution arm alongside your sales lists. You can do this, for example, via lead flows that politely ask readers if they'd like to subscribe as they're reading through certain articles on your website.
Recommendation 5.) My #1 recommendation however for learning how to write great copy by TONIGHT is the Kopywriting Kourse. This is not a book, but rather a video course. This copywriting course will take you through the basic mindsets, methods, and formulas you need to learn kick ass sales copy…..within less than 2 hours. You also get tons of bonus content for more advanced copywriting in different areas (like sales, eCommerce, digital products and way way more)….
I am a university student and currently taking writing composition class. My assignment is to do research to develop my own top ten list of effective WEb writing principles, so can you please assist me in my research. Our teacher asks us to find three web sites that exemplified the principles of effective writing for the web. I am new to this web writing principles, it is like a blog analysis. I also need a short presentation on the exemplary sites and explain why I selected these examples. Can you get back to me to my email, please. I do appreciate your huge help.
Quick turnarounds. When you write for an employer, on their timeline, you will need to be able to write fast and write well. This is especially true for writers just breaking into content writing. Often, your project will come with an expected words per hour, or article per hour, as well as strict deadlines. You will not have time to labor over every word or turn of phrase. Instead, you will need to produce content fast and at a constant rate.
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When you create web pages, aim for a unified tone, look and feel throughout your site. Aim for the right tone to suit your audience group and your subject matter. Keep the tone of your website unrelentingly positive. Use multi-media cautiously – it should enhance the page, not distract the user. Develop an appropriate identifying brand if you do not already have one, and include it on every page and communication. Color, images and the ‘tone’ of your conversation with the user all help to create a psychological impact on your users, and help to communicate a subtle message about who you are.
To get into the habit of planning your blogging activities well ahead is crucial. Digital organizers can help you tackle many tasks with ease. Wunderlist is among such tools. It can keep your ideas well structured and remind you of other tasks you need to do. Wunderlist can also transform your emails into to-do lists, move them between folders and add notices. Share your lists with others, or print them out with just one click.
The reason is: people are looking to hire you based on your skills at copywriting. Not “how fancy your website looks.” This is a common mistake. Look how crappy my copywriting consults page is. That page generates huge returns even though it sucks super bad. The desire to buy is created from previous exposure to me, NOT the way the page looks.
It is important for SEO content writers to perform research. They must master the art of incorporating precise keywords into their writing in order to optimize their company's ranking on search engines. Some clients provide a list of keywords to be used in articles, while other SEO content writers are left to the task of researching and developing lists of their own.
Working and aspiring digital content creator. Recently discovered my passion for digital and graphic design through hands-on experience creating display ads and honing my front-end web design skills. My personal brand is Enthusiastic, Efficient, and Effective. I bring high energy to all my projects and yield results that are not only timely, but also engaging and functional. When designing something, I think most about the consumer in question and how the design will cater to his or her needs without compromising quality and efficacy.
Great to see a new post out Robbie! Looks like I’m in the 16% who reads the whole content 🙂 Looking forward to trying all the techniques, but the first one will be headline a/b testing – brainstormed several ideas while reading your post, which I can get into action straight away. Oh, and the copy for Adwords – about to set up a campaign, and your tips are just in time!