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Tip #12 – Create the habit of offering more value than you take. I learned that from the dating advice world. Always lead with the giving hand, not the taking hand. Do you think I get anything for writing this document up when I should be outside exploring France? Nope. But Neville has always been a giver with me and everyone else he interacts with. I’m volunteered to write this for him because he’s a friend. Maybe you’ll be a friend of mine in the future too. I don’t know. But I’m not doing this to get something out of it. I’m enjoying a lifestyle that most people dream about, and it’s thanks to all that I’ve learned over the years and the clients who supported me. I am more than happy to give back to the world in the form of helping you with this small collection if wisdom I’m sharing. Make sure you become someone who does the same.
Want a practical way to do that? Go to the bank today and get 30 one dollar bills. If you’re in another country outside the US, then get the equivalent. Every day for the next 30 days hide one of those dollar bills somewhere where a real human being will find it. Be creative. Go to a bookstore and stuff a dollar inside your favorite book. You’re not allowed to wait and watch to see who gets it or what their reaction is. That’s a taking-oriented activity. You want to train your mind to be a giver. That means you don’t need to know whose day you brightened with your dollar.
Usually, businesses don't completely cease all other marketing activities and switch to content marketing cold turkey. In fact, most veteran content marketing programs typically incorporate other marketing techniques to complement their content initiatives. But the impetus for most of the companies I've worked with to initiate a content marketing program has been the need for a more cost-effective, predictable, and scalable source of traffic and leads than what they've been receiving from their current marketing programs.

It's not just passive sharing buttons on the right-hand side of the page, but several targeted calls to action throughout meaning that readers have a chance to tweet a quote that resonates with them.Tweeting quotes is a popular thing to do because it makes users feel like they're gaining the respect of their peers, and helps them build self confidence.


To progress, you always need to analyze what’s behind the rise and fall of traffic to your website. Google Search Console provides detailed analytics on the frequency of your blog visits. They allow sorting out data by country and device and find out what search queries your blog guests usually type in. You can also choose posts that lack traffic and “beef them up” by adding links to them from other websites or posts. 

Name recognition is important. Social media puts everything you need within your grasp. Build your audience, meet publishers and talk to industry experts. When your writing is published, the fun has only just begun. The more active you are on social media, the more likely your followers will be to recommend your content. Successful content writers are active, public and friendly.

Tip #6 – Another tip from John Carlton… make sure you have some “thanks, but no thanks” money in your bank account. When you need the money, you’ll find yourself agreeing to all kinds of terms that you don’t like in order to get a gig. It’s okay, just go through this period as fast as possible and SAVE YOUR MONEY so you don’t have to keep doing that. Clients will bend their “non-negotiable terms” to your preferences, but only if you’re actually good and can deliver results. When you are good, you are not replaceable. Hiring a copywriter is not like buying silver or gold or something else where all is equal. All copywriters are not equal. Decent copywriters make decent sales copy. Really good copywriters make their clients a big return on their investment. Your clients don’t want good copy, they want to make a profit.
This tutorial will not only teach you to become an exceptional writer but a masterful one and get your writing noticed. Discover how to create spellbinding writing with the techniques discussed in the classes. The lectures also tap into the power of the four levels namely narrative, paragraphs, sentences and words. Apart from this, you will also learn to make blogs, marketing copy, and general business sparkle and get the attention of potential readers.
At my own company we’ve used content marketing to grow more than 1,000% over the past year. Potential clients find our content, find value in it, and by the time they contact us they’re already convinced they want to work with us. We don’t have to engage in any high pressure sales tactics, it’s merely a matter of working out details, signing an agreement, and getting started. The trust that usually needs to be built up during an extensive sales cycle has already been created before we know the potential client exists.
When you reference another website’s content, make sure you hyperlink back to that site. It’s good internet etiquette, and you’d want the same courtesy. Always cite your sources, even if you’re afraid it’ll send your web traffic to another site — and you can always choose the “open link in another window” option if you’re that concerned about keeping your traffic.
Writers are rated with every assignment they complete so you get a true sense of their ability. And, our detailed tagging system tags writers with over 800 different qualifications, skills and industry knowledge so you can easily find someone with the background you need. You can also find writers skilled in the specific type of freelance writing you need - blog writing, city pages, eCommerce content, landing pages, web pages - you can get it all done here.

We have the team. We have the technology. Now we have to actually start "doing" the content marketing. In this blog post, we can't cover every manner of sin when it comes to creating content, but we can go over 1) the types of content assets a content marketing team could be creating to demonstrate the breadth of the opportunities available to the content marketing team, and 2) who should be involved in creating those assets.
Web content writers must play well with others.  I’ve hired writers of my own in the past, and you’d be amazed at how many people flake out on assignments, turn in sub-par work or simply fall of the face of the planet.  If you want a shot at the jobs that pay well, you need to present yourself as a responsible, easy-to-work-with writer who meets his obligations without requiring a lot of paper-chasing on the part of the client.
To appeal to companies that might hire them, SEO content writers should be able to show their writing skills through a history of publication. Online writing communities are good for sharing writing samples and networking with other writers. In addition to school assignments or internships, writers can accumulate portfolio samples by getting published in newspapers, magazines, professional journals and blogs.

A technical writer is frequently confused with a tech writer, but their skills are distinctly different. A technical writer is an ace at making highly technical content easier for others to understand. They provide in-depth explanations of technology — how to use it, how to build it, the processes, the components, the inner workings, and the mechanics.
Call to actions are something I struggle with, not just placement but adding them in general! I’m probably guilty of thinking that someone is already on the page, they must be interested, but you’re right in that it’s a constant battle to keep people’s attention and to get them to do what you want them to do (and what they are on the site to do!). Someone told me once that you should add a CTA every 100 words, if in an article or website page. What do you think about that?
Organize your content so that your website is easy to navigate. Use hyperlinks to articles on your own website and to other helpful sites. Do keyword research to determine what keywords people are likely to use to find your content. Sprinkle your content with those keyword phrases, paying particular attention to your article title, headings and your leading paragraph.  Provide alternate text descriptions for your images (Google loves knowing what images mean).
Your clients have deadlines they have to meet. Delivering high-quality content promptly will show that you are not only professional but also reliable. This means good time management is essential to help you realistically determine how many jobs you can accept and reject and deliver it on time. If you find yourself struggling with time management, check out these 14 writing and productivity hacks.

The reason is: people are looking to hire you based on your skills at copywriting.  Not “how fancy your website looks.”  This is a common mistake.  Look how crappy my copywriting consults page is.  That page generates huge returns even though it sucks super bad.  The desire to buy is created from previous exposure to me, NOT the way the page looks.
PR professional and press release expert with more than 35 years of experience can help you promote your business, increase internal and external visibility, and build brand awareness. I have exceptional written and oral communications skills, am highly accountable and responsive to deadlines, and am extremely effective in working with the media. Let me put these talents to work for you.
While successful content writers seem to have an enviable life -- they work from home, make their own schedules and work as much or as little as they please -- the vast majority have a hard time making a living of it. They lack the skills necessary to succeed. Because no matter how talented they are, writing skill is simply not enough. So, if you want to become successful as a content writer, you need a full toolkit of marketable skills.
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