Ein New Yorker Pizza kann überall von San Francisco nach London zu finden. In diesen Städten gibt verschiedene Arten von Pizza verwendet den Geschmack der Pizza zu variieren. Pizza in London, anders als im Rest der Welt, nutzt oft die Tomatensoße und die heißen Paprika in dem Belag. In den anderen Städten der Welt, wo Pizza beliebt ist, sind die Spitzen viel anders.
If you haven’t seen this word lately, you might want to look up it because it is quickly becoming the buzzword of the moment. Health, or wellness, is a state of being that is positive and healthy, an outcome we can strive to achieve. It is a state of mind and spirit. Being healthy is about what we put into our bodies and the health of our minds and spirits.

PR professional and press release expert with more than 35 years of experience can help you promote your business, increase internal and external visibility, and build brand awareness. I have exceptional written and oral communications skills, am highly accountable and responsive to deadlines, and am extremely effective in working with the media. Let me put these talents to work for you.
If you are an online business or want to have a meaningful online presence, there’s no denying the importance of search engine optimization. When it comes to SEO, content is supreme – the right content, strategically placed or distributed over the internet can lead to immense exposure for your business. Our writing company specializes in creating SEO rich content that can help your website get noticed by the online audience. What’s more, we offer affordable solutions that can fit every budget.
The key word here is “valuable.” It’s what changes this definition from one that could describe almost any form of advertising or marketing. You can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it. So was VW’s 2014 “Game Day” commercial, which has been viewed on YouTube almost 18 million times as of the writing of this post, an ad, or content marketing? The answer is it’s both, depending on how it’s received by each individual who is exposed to it. The same will apply to any piece of content marketing you create, depending on whether the recipient received value from it or not. Of course the goal is to provide as much value from your content marketing to as much of your target audience as possible. At this point, despite this definition and explanation, you’re probably still wondering what exactly content marketing is. We can get more clarity by considering a few examples.
Read Joe Pulizzi's excellent book Epic Content Marketing. I started reading it after I wrote this post and it confirmed and expanded what I already knew about content marketing, with much more detail than I could ever go into here. Something Pulizzi emphasizes which I originally left out was the importance of focusing on producing mobile-friendly content, since smartphones are becoming the dominant way in which most of our customers access content. Also read Michael Hyatt's Platform, mentioned above. Frequent websites like those of Content Marketing Institute, Ragan, Copyblogger, Michael Hyatt, and Gary Vaynerchuk and sign up for their email newsletters. It won't take you long to become not just familiar with content marketing, but an expert.

Your clients have deadlines they have to meet. Delivering high-quality content promptly will show that you are not only professional but also reliable. This means good time management is essential to help you realistically determine how many jobs you can accept and reject and deliver it on time. If you find yourself struggling with time management, check out these 14 writing and productivity hacks.
My business writing and internet marketing experience includes white papers, case studies, business proposals, press releases, business blogs and extended articles. I have provided specialized consulting, content writing, business development, business coaching, career training and market research services to global clients located throughout the world.
The content writer doesn’t just write 500 words on how great your hat shop is and call it a day; a good content writer will ensure that in addition to content being fresh, it’s also optimized for the specific keywords that are going to increase your search ranking, bringing more visitors to your site.  We understand the value of a great headline, appropriate keyword density, and keep up with current SEO best practices to ensure that the methods we’re using are the most effective.  If you’ve been seeing your search ranking sinking, a good content writer can dig you out of the hole of SEO silence.
As a blogger myself, I find it also quite hard to update regularly and momentum might be the most important rule if you want to be successful with your blog (not just on monetary terms but also if you want to be proud of your work). It goes without saying, the content must be a priority and it must be relevant to your interests, whereas writing about stuff that doesn’t hold any relevance might result in dry, dull writing and it ends up damaging the whole work. So if you see that you can’t hold up to a really tight schedule, maybe it would be advisable to downscale a little bit in order to regain momentum.

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Your clients have deadlines they have to meet. Delivering high-quality content promptly will show that you are not only professional but also reliable. This means good time management is essential to help you realistically determine how many jobs you can accept and reject and deliver it on time. If you find yourself struggling with time management, check out these 14 writing and productivity hacks.
P.S. – One final tip. Don’t ever use your copywriting skills to sell substandard products that don’t actually help people. If you do, a time will come when all the disappointment you’ve added unto the world will come back to you in some form. Make sure that part of your initial consultation involves you evaluating the client’s product and making sure it’s up to snuff. If it’s not, offer to help them make it better for an additional fee. Learn how good direct response products are made. Your client will appreciate the help and the world will be made better because of your vigilance.
La storia del settore della moda è interessante. E ‘stato nel 14 ° secolo che i governanti europei prima ha iniziato ad adottare la moda come una strategia di manipolare la popolazione a pensare che è di moda essere più come la classe dirigente. Così, il primo abiti, ‘abiti femminili dei cosiddetti sono stati introdotti e le donne presto in Europa ha iniziato l’adozione di questi abiti.
Harry's is revolutionizing the shaving industry as we know it by introducing a completely new idea –– men's razors delivered right to your door step. Anytime you are introducing a foreign concept to your customers, you need to do a great job of explaining it. One way to do this is through simple and concise copy. Harry's has killer copywriting because they keep it simple. They don't get flowerly. They don't try and impress you. They just attempt to explain what they do in the easiest way possible. 

"Ideation" is a marketing industry buzzword that describes the creative process of finding a subject, title and angle to write about; and ideation begins with analytics. Most ideation is done in a team setting, but freelance writers are usually on their own. Which is why it's helpful to know how professional marketing teams generate ideas. Before doing that, successful content writers need to: 
There is a lot of magic in Basecamp's landing page. While the headline is money, what I love most is the email opt-in. What makes this killer copywriting? "Join the 4,088 businesses that signed up last week", say's you're not alone and a lot of people have tried us and like us. "Start a free 30-day trial", says there's absolutely no risk in giving us a try.
The very first step of SEO copywriting has little to do with writing. First, you need to decide what you’re going to write about. Which topics do you want to be found for? You’ll need to use the keywords you want to rank for in your copy, so the first step of SEO copywriting is keyword research. Keyword research is what you do in order to list the keywords and keyphrases which you want to rank for.
Content writers are responsible for the creation, writing, and editing of many types of content. They work for a variety of industries, such as marketing or technical fields. The typical task assigned to content writers is to take a topic and follow a series of steps to produce accurate, relevant, and well-written content. These steps include researching and analyzing the issue to generate ideas and obtain relevant facts; writing and collaborating with other writers to produce a draft; and re…Read more
Content marketing requires manpower, so the first step is figuring out who is going to head up the program. There's no one-size-fits-all for team structure -- it depends largely on the size of your company, your marketing team, and your budget. But if we assume that those three things are interlinked, as they often are, I can provide you with some frameworks based off of other content marketing-focused companies' structures. These should help you hire the right people, and have them "sitting" in the right spot in your organization.
I was about to buy a book on copywriting, but wanted to check out some free resources on the internet before doing so. Your blog post Henneke was the first I decided to read. I considered myself lucky and really enjoyed the examples. They really gave me some more inspiration for my own writing. Thanks for sharing. By the way, instead of buying a book I check out more of your articles and I’m confident to find some more golden nuggets 🙂 All the best!
If you’ve ever slogged your way through reading a piece of marketing and only finished reading because you had to, then you’ve experienced bad content marketing. When I speak to companies about content marketing I tell them that content is good if they genuinely want to read it. Content is great if they’re willing to pay to read it. If you want to see great examples of content, just look at what you’ve paid to read, watch, or listen to lately. If you watched The Lego Movie this year, you saw one of the greatest examples of content marketing to date. Oh, you thought they made that movie in order to sell movie tickets? Think again. That was a 100 minute toy commercial, and rather than using a DVR to skip it you paid good money to watch it. Is it any coincidence that Lego recently leapfrogged Mattel, the creators of Barbie, to become the largest toy company in the world? You may not have the budget to make a feature film to promote your company, but you can still give potential customers valuable information.
When you reference another website’s content, make sure you hyperlink back to that site. It’s good internet etiquette, and you’d want the same courtesy. Always cite your sources, even if you’re afraid it’ll send your web traffic to another site — and you can always choose the “open link in another window” option if you’re that concerned about keeping your traffic.
If all sentences in one paragraph are approved, look at the structure within a paragraph, focusing on that first sentence. Does that first core sentence really capture the thing you wanted to say in that specific paragraph? Are the sentences within a paragraph presented in a logical order? Do you use transition words in order to make the connection between sentences clear?
The only way to tell if your repetition of keywords is super or spammy is to measure that frequency against the overall length of the content. A keyword density greater than 5.5% could make you guilty of keyword stuffing and your page could be penalized by Google. You don’t need to mindlessly repeat keywords to optimize. In fact, if you do, you’re likely to achieve the opposite result.

With the pace of social media and the frequency of blogging, not to mention that many of your content assets will be used across multiple campaigns and teams, a lightweight project management tool is critical. I recommend using a free software called Trello, which helps you organize your content, set deadlines, attach files, and collaborate with multiple teammates. Another great tool for keeping content projects organized from planning to publishing is Zerys -- a content marketing tool with a built-in marketplace of professional writers. 


If your copy is going to stick, you need to know exactly who you’re writing for. With some simple audience research (and maybe a persona or two on hand), you can make targeting your message to the right customer much easier. The best copy addresses a problem, at the intersection of your product’s purpose and audience’s needs. This forms your “content core.”


With a marketing team size of around 18, your content marketing team will be staffed with all the same roles -- bloggers, long-form content creators, SEO specialists, designers -- just multiplied. Aim to have three bloggers on staff, and two employees for each of the other roles. It's wise to have one of those bloggers have expertise in editing, too, so there's someone dedicated to maintaining content quality as output increases.
Get familiar with the content writer pay scale. Many content writers starting out in their careers are not sure how much they should be paid per word. Most publications pay by word, or by hour, with a certain word count expectation. On average, content writers should be paid no less than $0.02 per a word, but may not reach more than $1 a word. Salaried positions are different, as you will be paid a yearly rate for a certain amount of work. It can be difficult to get a salaried position fresh out of graduation or when you're just starting out. Most content writers will start out working per word, or per hour.[12]
To appeal to companies that might hire them, SEO content writers should be able to show their writing skills through a history of publication. Online writing communities are good for sharing writing samples and networking with other writers. In addition to school assignments or internships, writers can accumulate portfolio samples by getting published in newspapers, magazines, professional journals and blogs.
Not all SEO suites solve the problem. Some bombard you with too much data, without providing the tools you need to sort through it and tweak your content strategy. Other SEO tools break everything down into their own proprietary system, without giving you the enough data to draw your own conclusions. And when they get it wrong, you’ll have no way of knowing until your traffic starts to crash.
There are times when you fancy a bit of extra sparkle with your refreshment. So allow us to introduce innocent bubbles tropical – a delicious, lightly sparkling blend of pure pineapple, orange and grape juice, spring water and absolutely nothing else. It’s a bit like a posh holiday in a can, only without the pesky sand. And with one portion of fruit and only 90 calories per serving, it’s the bubbly way to get one of your 5-a-day.
I think that award applications, press releases and speeches is something that’s become common for a content executive as content is seen as a broad skill and so can be applied to many areas of writing. Though if this is something you’re not comfortable with, then perhaps raise it with your line manager or look at ways to improve on these development areas.
I am a university student and currently taking writing composition class. My assignment is to do research to develop my own top ten list of effective WEb writing principles, so can you please assist me in my research. Our teacher asks us to find three web sites that exemplified the principles of effective writing for the web. I am new to this web writing principles, it is like a blog analysis. I also need a short presentation on the exemplary sites and explain why I selected these examples. Can you get back to me to my email, please. I do appreciate your huge help.
Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website FixWillPower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

Another important thing to remember is that you should be sure to provide information that people are interested in. This is crucial to the success of your online marketing. You want to be sure that your website contains links to all of your services and provides the information that will appeal to your customers and give them the confidence to continue to come back.

ContentWriters assigns flat-rate writing assignments based on your areas of expertise. You could be asked to come up with proposed blog ideas or be offered regular writing assignments for a specific client or campaign. An editor reviews the work and an administrator is typically responsible for taking care of the customer service aspects of the project. Depending on your niche, this could translate into a moderate amount of assignments paid out twice a month through PayPal.
Lorsque vous trouvez un endroit qui est juste pour vous, vous pourrez commencer à vous amuser. vous trouverez non seulement des choses à faire dans la région, mais vous pourrez également rencontrer de nouvelles personnes et se amuser. Parce que vous êtes là pour des vacances, vous apprécierez d’avoir un jour férié tous les jours et aller à la découverte.
When you create web pages, aim for a unified tone, look and feel throughout your site. Aim for the right tone to suit your audience group and your subject matter. Keep the tone of your website unrelentingly positive. Use multi-media cautiously – it should enhance the page, not distract the user.  Develop an appropriate identifying brand if you do not already have one, and include it on every page and communication. Color, images and the ‘tone’ of your conversation with the user all help to create a psychological impact on  your users, and help to communicate a subtle message about who you are.

It can help, but other degrees also have content writing value. For instance, the ability to synthesize and relate complex information is key to content writing, but can also be acquired from studies in education or philosophy. Companies that offer content writing positions tend to find it easier to train someone in a complex topic than to train someone to write, however. For example, as a healthcare professional with mediocre writing skills, you're less likely to be hired as a healthcare content writer than a strong writer with no healthcare background (but who can be trained in healthcare topics).


To explain how content marketing works, we first have to agree on a definition. Unfortunately, I might've sent myself on a fool's errand -- I went through dozens of different iterations of a content marketing definition (including the somewhat flippant "content marketing is using content for marketing") and found none of them totally satisfactory. But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion:


For instance, blog writers may have to keep the content conversational and relaxed, finance writers will have to be more somber in tone, while writers creating content for a sales page will have to subtly prod the reader to buy or at least consider your product or service. We match the writer to the task, so that the final custom output meets your expectations and adheres to the nature of the writing task perfectly.


Ahrefs is a massive SEO toolkit you can use to propel your writings toward the first page in search. Running the largest content index, it discovers what other tools overlook. 5 million posts a day is its record mark no one has surpassed yet. With a flexible filtering system, you can keep only valuable topics on your radar. The rest can be filtered out by time, traffic, shares, referring domains, word count, etc. Each post comes with social and SEO metrics visualized on charts. It will let you track its ups and downs over time.
Everyone loves a good story, and most people can probably also tell a good story -especially from personal experience. Great news: you can use the power of stories in your SEO copy! Whether it’s in blog posts or on product pages, including a (relevant) story will go a long way in catching your reader’s interest. Stories can provide more clarity and could even help your readers remember you more easily.
I have previously worked as a copy writer and my current position is content development. In my current position, I work at a fairly progressive, young and energetic company. In this company I do both content development and copy writing. I am of the opinion that having a distinction between the two roles to be a more old school way of thinking. Especially in this day and age it is important to be flexible and adaptable, even more so if you are a writer. I think that people who are stuck being on one side of the coin and refusing to adapt will be left behind and be out of a job in 10 years time.
Blog writers use their inquisitive powers to hunt down and source data points that strengthen blog content. If they don’t understand a topic, they know content can’t be faked so they reach out to subject matter experts for support. They also collaborate with influencers and experts to produce interviews or add contributor quotes that bring more credibility to content.
Content writing is nothing but writing promotional and informative contents on an assigned topic . A content writer is only allowed to write facts that are confirmed by several sources to be the true. Writing anything that involves your imagination like giving an unrealistic example also is not allowed or rather totally prohibited in content writing.
A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.
Theory #1: The mere act of publishing content on a regular basis does a lot of the "distribution" work for you -- if you consider search engines a distribution channel. (Which I do, considering how often people use them to find content.) If you create content on a regular basis that's informed by keyword research and optimized for search, Google takes care of the rest of your content distribution plan.
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