In spite of its rather primitive user-interface, Reddit is still used across the globe to discuss burning topics. You as a blogger will benefit much from taking part in its discussions, and can even go there for expert advice. Many bloggers and writers use this platform to observe which headlines get the most responses from readers. Find out how to use Reddit in your content marketing strategy.
Books. Like movies, people often think of books as selling themselves, but savvy marketers don’t sell books just to sell books, they sell books as marketing tools. Michael Port’s sales manual Book Yourself Solid is a great read for entrepreneurs, salespeople, and marketers, and while I’m sure Port enjoys selling his book, the book is a tool for driving customers to his coaching and speaking services. Although with self-publishing it’s easier than ever to publish a book, there is still the perception that it’s difficult and that only reputable professionals can publish a business book. Publish your own, and even if people don’t read it you can still use it as a form of content marketing every time you’re introduced as “Author of…”
This course has been inspired by years of my experiences in this field. If you are someone who likes writing and loves constructing with words, this one is for you. You can make enough money to lead a good lifestyle and be mentally satisfied too. Content writing as a skill is in huge demand and if you excel it, sky is the limit, as the old adage goes. 
Se você é um novo negócio que está considerando a construção de uma presença on-line, em seguida, a plataforma de comércio eletrônico é provavelmente uma das coisas que você deve considerar. No entanto, você deve saber como utilizar a plataforma. Primeiro, você precisa ter certeza de que o seu conteúdo é otimizado. Afinal, não é muito difícil de fazer e ele pode ajudar a sua empresa ter sucesso.

Review : Thank you, Shani The course has been an absolute delight. firstly it gave me a structural framework that I can apply in my writing which makes it more easier to read and comprehend. Secondly, all the tactics and strategies that you have taught makes my writing more elegant, poetic and pleasing to the eye. i would definitely recommend this course to anyone who wants to fine-tune their writing skills – Darshan Bafna
Harry's is revolutionizing the shaving industry as we know it by introducing a completely new idea –– men's razors delivered right to your door step. Anytime you are introducing a foreign concept to your customers, you need to do a great job of explaining it. One way to do this is through simple and concise copy. Harry's has killer copywriting because they keep it simple. They don't get flowerly. They don't try and impress you. They just attempt to explain what they do in the easiest way possible. 
That’s how I got my start 11 years ago. One of those Warrior Forum clients was worth at least $50,000 to me over the years. I’ve since moved on and began studying with Jon Benson – the pioneer of the video sales letter. I took a training with him that cost me $20,000 and I got certified in his method of VSL creation. I now specialize in direct response VSLs, and that’s what most people come to me for.
The U.S. Bureau of Labor Statistics (BLS) reported that writers in general earned a mean yearly salary of $73,090 as of May 2018. However, there was a wide variance in wages among writers. The bottom ten percent of professionals took in $31,700 or less each year, while the top ten percent of these workers made $121,670 or more annually. The BLS reported that technical writers in particular earned a mean wage of $75,500 as of 2018, with most of these professionals making between $43,110 and $114,930 each year.
If your score is too high, it doesn’t mean you need to dumb things down for your readers — it just means you might need to make simpler word choices or cut down your complex sentences. This ensures that visitors of varying education levels can get value from your content, and that readers who may speak English as a second language will understand it too. It also just helps keep your tone clear and relatable which should always be a goal when you’re creating web content.

Holistic SEO is an interdisciplinary marketing strategy aimed at making the best website in a specific niche market. In order to do so, the technical design of your website should be excellent, the UX of your website flawless and all security aspects covered. Most important, however, is that the content of your website should be well-written and targeted at the audience your website serves. This approach requires rather advanced SEO writing skills.
At HubSpot, we use ... well, we use HubSpot at HubSpot. It comes with a Content Management System (CMS), which allows you to create and publish content quickly in a format that's web-friendly. Whether you use HubSpot or another CMS, you need some CMS so your content marketing team can easily set up a blog, add blog posts, and add website pages without having to get help from IT or developers.
If you want your content to resonate with your audience, you need to make sure it’s aesthetically pleasing, in addition to being useful and informative. To please the eye, you need to enhance it with some visual eye candy, which is a challenging task for most content creators, especially if they don’t have any previous experience regarding graphic design. The easy learning curve is where Canva shines, allowing you to create visual content such as presentations, posters, infographics, and cover images for all of your social media accounts, thanks to its wide variety of templates.

If you want to develop an attractive writing style, it really helps to read a lot. Reading (novels, blogs, magazines, whatever) will inspire you to write your own awesome articles. It will teach you how other people form their sentences and build their paragraphs. It teaches you how to use humor and how to play with language. Plus, it allows you to develop a gut feeling about what makes a nicely readable article. If you want more tips on how to develop your writing style, read our blog post about how to achieve an attractive writing style.


Content marketing also provides additional benefits in that it supports other digital marketing channels. It provides additional content for social media marketing and contributes to SEO efforts by generating natural inbound links and building up good content on your website that gets found in search engines. In fact, for many companies the bulk of their SEO efforts should be focused on content marketing.
Tip #12 – Create the habit of offering more value than you take. I learned that from the dating advice world. Always lead with the giving hand, not the taking hand. Do you think I get anything for writing this document up when I should be outside exploring France? Nope. But Neville has always been a giver with me and everyone else he interacts with. I’m volunteered to write this for him because he’s a friend. Maybe you’ll be a friend of mine in the future too. I don’t know. But I’m not doing this to get something out of it. I’m enjoying a lifestyle that most people dream about, and it’s thanks to all that I’ve learned over the years and the clients who supported me. I am more than happy to give back to the world in the form of helping you with this small collection if wisdom I’m sharing. Make sure you become someone who does the same.
SEO copywriting consists of several steps such as keyword research, creating content based on keywords and using keyword optimization techniques to give the most important content to the search engines. They must carefully consider the audience, the language used, the rules of the competition and the subject matter. The content of the website should match with the language and the subject matter of the competition.
The idea of life insurance being an investment that allows you to build wealth can be a good one. Not only does it allow you to live comfortably with the funds you have set aside for the future, but also means that you have to put money away in the form of a policy. When you have a plan for when you might need these funds, they will give you some peace of mind when they come up.
Writing well is hard, writing well in multiple languages is even harder! If you own websites for multiple regions and languages you know this is true. Translating content can be a tricky business, because of the phenomenon of false friends in different languages. False friends means that words look alike in two different languages, but actually mean something different.
Your clients have deadlines they have to meet. Delivering high-quality content promptly will show that you are not only professional but also reliable. This means good time management is essential to help you realistically determine how many jobs you can accept and reject and deliver it on time. If you find yourself struggling with time management, check out these 14 writing and productivity hacks.
Web content writers must play well with others.  I’ve hired writers of my own in the past, and you’d be amazed at how many people flake out on assignments, turn in sub-par work or simply fall of the face of the planet.  If you want a shot at the jobs that pay well, you need to present yourself as a responsible, easy-to-work-with writer who meets his obligations without requiring a lot of paper-chasing on the part of the client.
There are a host of metrics to look at when you have a robust analytics solution, but having too many goals to live up to tends to result in prioritization difficulties. I recommend content marketing teams have 2-3 metrics they measure, and perhaps some secondary metrics each sub-team can measure to help understand when there are different levers to pull. Here are my recommendations:
Tip #5 – One of the best bits of advice that I got from John Carlton was to become a “shameless whore” for a while. Take any job at any price. You need to practice doing good work, then having it rejected so you are forced to do better work. You have to practice setting and meeting deadlines. Learn the basics, then get on Elance and just take any job you can get for any price until the demand begins to exceed the supply.
Although you may be quick to go with Microsoft Word or OpenOffice Writer as your word-processing application of choice, they may not be the best solution. Yes, they are incredibly powerful, but sometimes you need something a lot more streamlined and simple that will help you focus on your writing. We recommend Calmly Writer. You get only the most basic content writing tools, such as the ability to insert different subheadings, quotes, and links, so you can concentrate on getting all your ideas on the screen. Check out its “Focus Mode,” which takes this approach to a whole new level, which makes everything blurry except for the paragraph you are working on.
Before you even start to write content, you need to know what you’re writing about — and you can kill two birds with one stone if you combine search engine optimization with your editorial calendar planning. New York Times Bestselling author and top marketer Neil Patel calls keyword research “the most important part of digital marketing” and “how we keep our ears to the ground,” and for good reason.
Das Stück Pizza in London zum Beispiel hat einen ganz anderen Geschmack als die amerikanische Stück Pizza. In den USA wird Pizza oft mit einem Stück Obst, ein Hühnerflügel, Käse und Nüssen gekrönt. In London, die belegt werden am häufigsten verwendet. Einige der beliebtesten Toppings in London verwendet werden, umfassen extra natives Olivenöl, schwarzer Pfeffer, Zwiebel, Knoblauch, Honig und Basilikum.
There are a host of metrics to look at when you have a robust analytics solution, but having too many goals to live up to tends to result in prioritization difficulties. I recommend content marketing teams have 2-3 metrics they measure, and perhaps some secondary metrics each sub-team can measure to help understand when there are different levers to pull. Here are my recommendations:

Now, a content writer can be anyone. She is not necessarily a professional writer, but someone who produces content. Thanks to the democratization of the internet, anyone can write now, including professionals, executives, authors, bloggers, software engineers, CEOs, brands, etc. Of course, the best content writers understand the craft of content writing, but it may not be their trade.
The proxy for content marketing in the following charts is "Attract", since content marketing is the top-of-the-funnel activity that attracts people to your business. "Convert" and "Close" refer to middle-of-the-funnel and bottom-of-the-funnel marketing activities, like email marketing, nurturing, sales enablement, marketing ops, conversion rate optimization, etc.
Your clients have deadlines they have to meet. Delivering high-quality content promptly will show that you are not only professional but also reliable. This means good time management is essential to help you realistically determine how many jobs you can accept and reject and deliver it on time. If you find yourself struggling with time management, check out these 14 writing and productivity hacks.
In mid 2016, an Indian tea company (TE-A-ME) has delivered 6,000 tea bags[29] to Donald Trump and launched a video content on YouTube and Facebook. The video campaign received various awards including most creative PR stunt[30] in Southeast Asia after receiving 52000+ video shares, 3.1M video view in first 72-hour and hundreds of publication mentions (including Mashable, Quartz,[31] Indian Express,[32] Buzzfeed[33]) across 80+ countries.
In order to go about trading, you are going to need to pick a market that is promising enough to make the transaction worthwhile. Do a little research and see if there are any strategies that you can use to trade currencies in real time. In the end, as long as you pick a good market and one that offers a reasonable profit margin, you will be more than compensated for your trouble.
Name recognition is important. Social media puts everything you need within your grasp. Build your audience, meet publishers and talk to industry experts. When your writing is published, the fun has only just begun. The more active you are on social media, the more likely your followers will be to recommend your content. Successful content writers are active, public and friendly.
You may also want to consider doing an internship at a publication you hope to work for full time in the future to make connections with editors and other writers at the publication. Many of these internships will likely not be paid, at least not at first. Be prepared to receive compensation in the form of connections and contacts. But be wary of being taken advantage of as free labor. If you feel uncomfortable working for free, try to find internships that pay.[9]
Notice how the second sentence is somehow less exciting (even though it contains a killer lion?) That;s because the active voice emphasizes the action with “the lion attacked.” In the passive voice, the village is the subject. The agent (the lion that performed the action) is only mentioned afterwards using the prepositional phrase “by the lion.” It’s almost an afterthought.
Grand Canyon: When you get the chance to be out on the Grand Canyon for the first time, you will be amazed at the view that you will be able to see from the air. For tourists that are interested in adventure, the Grand Canyon offers amazing views that you can appreciate on a trip. The best part about this destination is that it allows for incredible views on land as well as on the air. You are going to enjoy these.
The final step of keyword research is to create awesome landing pages for the keywords you want to be found for. A landing page is a page that is tailored to draw in visitors who found your blog through a specific keyword. This could be a dedicated page or a blog post optimized for a specific keyword. Do make sure your visitors can navigate your blog from every landing page. And make sure you have a landing page for every relevant keyword you come up with.
My facility with words derives from a love of literature and a background in French, teaching English, and editing. Throughout my academic and professional experiences, I have had the opportunity to work on a variety of texts, from academic papers to blogs to web content to novels while respecting English grammar and mechanics within the context of various style guides, including AP, CMoS, APA, and MLA.
Organize your content so that your website is easy to navigate. Use hyperlinks to articles on your own website and to other helpful sites. Do keyword research to determine what keywords people are likely to use to find your content. Sprinkle your content with those keyword phrases, paying particular attention to your article title, headings and your leading paragraph.  Provide alternate text descriptions for your images (Google loves knowing what images mean).
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The very first step of SEO copywriting has little to do with writing. First, you need to decide what you’re going to write about. Which topics do you want to be found for? You’ll need to use the keywords you want to rank for in your copy, so the first step of SEO copywriting is keyword research. Keyword research is what you do in order to list the keywords and keyphrases which you want to rank for.
Tip #9 – Cultivate discipline as a daily practice. If you rely solely on passion and motivation, you’re screwed. You need to have the thick skin of a professional and be able to get things done even when you don’t want to or don’t feel like it. Read the book: The War Of Art by Steven Pressfield. It’s a quick read, but it will give you a framework on how to think about getting your work done.
A versatile young marketing and public relations professional with experience in a variety of non-profit operations showing a high success rate in lead generation, social media growth, email marketing, initiative revival and strategic project management. Experienced in event coordination, donor development outreach and developing marketing campaigns.
Copywriters are praised for the creation and ideation of words in campaigns, where the marketing material is used to persuade a person or a group to think or act a particular way. This is generally achieved in short-form copy or storytelling, evoking emotion and a personal connection with the audience; it also lends itself to a humorous or jovial tone – perfect for straplines or headers. In fact, for a Copywriter, brevity is vital.
Se você é um novo negócio que está considerando a construção de uma presença on-line, em seguida, a plataforma de comércio eletrônico é provavelmente uma das coisas que você deve considerar. No entanto, você deve saber como utilizar a plataforma. Primeiro, você precisa ter certeza de que o seu conteúdo é otimizado. Afinal, não é muito difícil de fazer e ele pode ajudar a sua empresa ter sucesso.

Tip #10 – Once you’ve paid your dues and you can actually write something that makes your clients money, make sure you attend the most popular marketing seminars. Anything by Dan Kennedy is a winner. Traffic and Conversion summit is another one. And read a book or two on how to network. Going there without knowing how to network will be a waste of your time. Start with: Never Eat Alone by Keith Ferrazzi. That book changed my life.
Usually, businesses don't completely cease all other marketing activities and switch to content marketing cold turkey. In fact, most veteran content marketing programs typically incorporate other marketing techniques to complement their content initiatives. But the impetus for most of the companies I've worked with to initiate a content marketing program has been the need for a more cost-effective, predictable, and scalable source of traffic and leads than what they've been receiving from their current marketing programs.
There are several ways to assess website content quality. If content appears in search engines and people who find it stick around to read it, the content is well optimized, and relevant and useful to visitors. Quality content uses proper spelling and grammar, and links to authoritative external sources. You can also assess the quality of your content by checking analytics data. Pages with a high bounce rate, low time on page, or low conversion rate may have poor content.
What a great list. I always enjoy your examples and the way you illuminate them with your analysis. I just went to check out Mailchimp’s T&Cs and you’re right, they’re strangely pleasurable. So clear and engaging (!) – their use of “we” and “you” instead of “company/client” makes such a difference to the explanation. Who’d have thought it of T&Cs? I ended up reading the entire page. (I should probably get out more – but I have to go swipe another two or three of these sites first.)
We must know that wellness is a universal concept and we need to understand how we may be doing it in different ways. Having a clear mind and being in tune with one’s inner self are essential parts of wellness. A person who has a strong mind will not be afraid to stand up and speak out against injustice and bullying, and will be able to see past the glamour and show people that they are the best they can be. People who have a strong mind will be more satisfied and fulfilled.
Een middag doorgebracht op het strand, terwijl iemand anders slaapt en draagt ​​zorg voor de kinderen kan oplopen in maanden en in het weekend kan heel aftappen om uw reistijd. Een avond besteed aan een vakantie en vervolgens een nacht doorgebracht in een hotelkamer kan oplopen tot bijna twee volle dagen van de reistijd en deze keer waarschijnlijk zal toenemen als er kinderen zijn.
Tip: Don’t worry about keyword density (the ratio between the number of times keywords appear in your content and how many total words are present on your page). As long as your keyword phrases are included in your copy where search engines need them to interpret your content (and where it would make sense naturally for your reader), then you’re in good shape.
Our company is in need of a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who will help us expand our digital footprint and drive more value through online content. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The successful candidate should also be detail-oriented and committed to meeting tight deadlines. Preference will be given to those with a strong writing portfolio, bachelor’s degree and relevant work experience.
However, there are also a number of different things that you can do to set yourself apart from other web content writers in order to secure higher rates and better projects.  I’ll be exploring them in greater depth in the blog posts on this site, but let me reassure you – I make more money as a web content writer than I ever have in my life, and I do it working far few hours each week than ever before.
Moreover, using all caps is not a recommended way to engage users, as it’s akin to yelling. Perhaps promotional print content is a fine medium for this style, but web isn’t. If your content is structured in an optimized way, using appropriate and descriptive titles and headings, lists, inverted pyramid style, keywords close to the left hand margin, and concise copy, then there shouldn’t be a need to use caps for emphasis.
What about official titles and Latin terms, you say? Again, if the purpose of italics is to emphasize text, this is accomplished through the capitalization of principle words, which already distinguishes names and titles from the surrounding text. Italics should be reserved for print products only. Why exclude a portion of your audience from accessing your web content effectively?
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