At Yoast, we practice what we call ‘holistic SEO’. This means that our primary goal should be to build and maintain THE BEST possible website. Ranking in Google will come automatically if your website is of extremely high quality. The reason for that: Google wants to serve its customers what they want. Their mission is: to index all the world’s information and make it universally accessible. In addition to this, Google, of course, wants to make money, but they’ll have to show people results they are looking for – otherwise, people stop using Google. So, we can agree Google wants to show people the best results. If your website is the best in your niche market, Google wants to rank it high up in the results.
Tip #1 – Learning how to write copy is a lot like learning how to be a professional dancer. You can’t read a few books on how to dance and expect to compete, or to even look good on the dance floor. It takes a lot of discipline and willingness to burn the moves into your brain so they become automatic. There are no shortcuts to that. You have to drill, you have to practice, and you have to continually sharpen your sword. That means writing out proven sales letters BY HAND (using a pen and paper) in order to burn the writing style into your brain. That means dissecting proven video sales letters and looking at the psychology underneath the words. This takes work, and there’s zero emotional reward for doing it. It doesn’t feel good, but it will make you better, and that will make you a lot more money which WILL make you feel good.
A Content Writer handles the ideation and creation of compelling content including website copy, white papers, blog posts, social media content, and product/service descriptions. A Content Writer is responsible for adding value by actively engaging customers/stakeholders and maintaining a cohesive brand voice. Additional tasks handled by a Content Writer may include analyzing marketing metrics and collaborating across departments in order to execute brand initiatives.
Transform your resume with a degree from a top university for a breakthrough price. Our modular degree learning experience gives you the ability to study online anytime and earn credit as you complete your course assignments. You'll receive the same credential as students who attend class on campus. Coursera degrees cost much less than comparable on-campus programs.
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SEO copywriting consists of several steps such as keyword research, creating content based on keywords and using keyword optimization techniques to give the most important content to the search engines. They must carefully consider the audience, the language used, the rules of the competition and the subject matter. The content of the website should match with the language and the subject matter of the competition.
Tip #6 – Another tip from John Carlton… make sure you have some “thanks, but no thanks” money in your bank account. When you need the money, you’ll find yourself agreeing to all kinds of terms that you don’t like in order to get a gig. It’s okay, just go through this period as fast as possible and SAVE YOUR MONEY so you don’t have to keep doing that. Clients will bend their “non-negotiable terms” to your preferences, but only if you’re actually good and can deliver results. When you are good, you are not replaceable. Hiring a copywriter is not like buying silver or gold or something else where all is equal. All copywriters are not equal. Decent copywriters make decent sales copy. Really good copywriters make their clients a big return on their investment. Your clients don’t want good copy, they want to make a profit.
This blue box section was written by a successful copywriter named Jason. He doesn’t have a website, doesn’t have any fancy business cards…..yet still manages to make 5-figures plus (per month) as a freelance copywriter through just referrals and word of mouth in very specific niches.I asked him to write some tips for you, and they actually come out damn good! Here’s Jason:So you want to be a copywriter? I’ll keep my story brief and offer a handful of tips that should be useful for all levels of copywriters – beginner through advanced.I got my start in a very unique way. I never went to college, and in fact I never even finished high school, and yet I run a successful six-figure copywriting business working online as I travel the world. As I write this now, I’m currently living in Paris, France and exploring French culture. I live where I want. I choose my clients. I have lots of freedom in my life. And I get paid for it :)Unlike my classmates in school who went on to get degrees and corporate jobs, I followed a different path. You wanna know what started all this?
Regardless of team size, it's common for visual content to be created by nearly everyone except, perhaps, the SEO specialist. While designers will do the bulk of the advanced creative work, bloggers, content creators, and social media managers will all get involved in lighter-weight design. Often, designers will also create templates for the writers on the team so they can be more independent -- like creating ebook templates so premium content can be laid out by just about anyone with an InDesign license.
Low pay. Most content writing positions do not pay well, especially entry level writing positions. Small newspapers or publications are often good places to start in terms of gaining experience and contacts. But often, the compensation will be $10-$12 an hour.[2] The average salary for content writers in the United States is $40,000 a year. Higher paying positions in the content writing field include project managers, online researchers, and proposal writers. However, you will need higher levels of experience to qualify for these positions.[3]
Thank you for the post and for shedding light upon these two terms. I’m a beginner and have been thinking about putting my writing skills to use. What got me thinking about it was that I actually got quite close to being hired as a content writer but in the end wasn’t chosen because they decided to go for somebody experienced who already knew everything about writing online content. Only when I started doing research did I realize how complex it is – no wonder they didn’t hire me.

Se você é um novo negócio que está considerando a construção de uma presença on-line, em seguida, a plataforma de comércio eletrônico é provavelmente uma das coisas que você deve considerar. No entanto, você deve saber como utilizar a plataforma. Primeiro, você precisa ter certeza de que o seu conteúdo é otimizado. Afinal, não é muito difícil de fazer e ele pode ajudar a sua empresa ter sucesso.
Review : As a newbie to writing content I didn’t know much of anything when I started this course. I have a site with content, but my traffic is low. This course taught me what I am doing wrong ( which was mostly everything) and what to do to make it right. Also, I now have a great understanding of the field of content writing and what it takes to make it in the business. In my opinion this course over delivered on it’s promise. This is a great course, thanks Mike & Ken for sharing your knowledge. Peace. – Tim Wiesner
Mike Dickson and Ken Wells are two well renowned online instructors. While Michael is a published author, skilled researcher and entrepreneur; Ken is the author of multiple coaching programs covering topics such as online course creation, sales and marketing, personal transformation and much more. This is one of the best content writing course you will find out there.
Before you even start to write content, you need to know what you’re writing about — and you can kill two birds with one stone if you combine search engine optimization with your editorial calendar planning. New York Times Bestselling author and top marketer Neil Patel calls keyword research “the most important part of digital marketing” and “how we keep our ears to the ground,” and for good reason.
When businesses pursue content marketing, the main focus should be the needs of the prospect or customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc.[5] Most of these formats belong to the digital channel.
"The best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. An increase of twice as many leads means twice as many quality leads -- as long as you have software that lets you filter those incoming leads efficiently. That's how you build a successful sales and marketing machine," explains Mike Volpe.
There are several ways to assess website content quality. If content appears in search engines and people who find it stick around to read it, the content is well optimized, and relevant and useful to visitors. Quality content uses proper spelling and grammar, and links to authoritative external sources. You can also assess the quality of your content by checking analytics data. Pages with a high bounce rate, low time on page, or low conversion rate may have poor content.
Problem: I need to create brand preference. Engaging content marketing creates preference through thought leadership by making you a trusted source of information and education. You can also create preference through relationships, which are strengthened whenever your content entertains or helps your buyers. People are more likely to buy from companies with whom they have relationships. 

Anytime you are making a change to your body, you want people to notice but not so much that they question whether or not it is fake. You want people to notice the 6-pack... not the liposuction. You want people to notice a thicker head of hair... not that you are using Rogaine. The same can be said for women who are getting their hair colored. Results combined with a secret as to how the customer got the results can make for killer copywriting –– "Does she... or doesn't she?"
Further differences between the two lie with the submittal deadlines. Although this isn’t always definitive, Content Writers appear to have longer lead-times than Copywriters. Their work is a result of well-planned content with the help of road maps, timelines, content calendars and the like. Whereas a Copywriter can be called on at the last minute to provide copy. Whilst being agile and reactive should be in both skill sets, Copywriters are less likely to plan in their workload as concisely as a Content Writer.

Content writing is the art of creating content. It needs to either inform, educate or entertain; it needs to have a clear purpose and/or reason behind the piece; it needs to represent the brand’s voice; it needs to be a good read/watch/listen. The best content writing is focused on the quality of the editorial, no matter if it comes from a brand or a publisher. For brands (and some data-driven publishers), content writing aligns with strategic business and marketing goals to attract audiences and potential customers.
Brittany is a proud graduate of Florida A&M University's School of Journalism and Graphic Communication. Throughout college, Brittany worked as a marketing specialist for her university, several local businesses, and a non-profit organization. In her free time, Brittany served as the Public Relations Chair for FAMU's Habitat for Humanity and as the Publicity Chair for FAMU's Relay for Life.
Unicheck is the essential software for keeping texts original. It works fast and scans submitted files across a real-time web index (4.75+ billion pages), open access repositories, journals, and documents stored in your account. Although this online similarity finder is for educators and students, it can also be of great help to content writers. Unicheck (Unplag) checks your texts across Internet sources or compares two or more documents or folders against each other. This way you avoid copying someone’s words by accident and also prevent self-plagiarism. The tool highlights duplication and generates reports with links to sources. Unicheck (Unplag) applies a mask spotting text matches from the source. The links will help you find what needs citing or changing fast.
One benefit of trading in currencies like Bitcoin and Ethereum is that these cryptocurrencies are not tied to any government. Therefore, trading them does not need to be supported by a central bank. In fact, it is possible to speculate on the currencies using your broker without ever setting foot outside of your home. Unlike stocks and bonds, which are subject to government regulation, cryptocurrencies are exempt from such intervention.

I personally prefer things simple, so I think of content marketing technology solutions in terms of "need it" or "nice to have." Nice-to-have technologies are things like competitive intelligence tools, market research tools, or software that clues you in to real-time trends. Experiment with these on a rolling basis -- most will offer a free trial so you can validate it. But first, make sure you're set up with the core technologies every content marketing team needs.
A team of 30+ global experts have compiled this list of 10 Best +Free Content Marketing & Writing Certification Courses available online for 2020. More than 15000 professionals have benefited from these free and paid learning resources that will help you excel at content marketing and writing. The training courses are suitable for beginners, intermediate level learners as well as experts.
If your score is too high, it doesn’t mean you need to dumb things down for your readers — it just means you might need to make simpler word choices or cut down your complex sentences. This ensures that visitors of varying education levels can get value from your content, and that readers who may speak English as a second language will understand it too. It also just helps keep your tone clear and relatable which should always be a goal when you’re creating web content.
Videos are a highly engaging content medium that are shareable across social media platforms and websites alike. Videos require a bigger investment of time and resources than written content, but as visual marketing increases in popularity -- after all, it's 40X more likely to get shared on social media than other types of content -- it's a medium worth experimenting with.
The key word here is “valuable.” It’s what changes this definition from one that could describe almost any form of advertising or marketing. You can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it. So was VW’s 2014 “Game Day” commercial, which has been viewed on YouTube almost 18 million times as of the writing of this post, an ad, or content marketing? The answer is it’s both, depending on how it’s received by each individual who is exposed to it. The same will apply to any piece of content marketing you create, depending on whether the recipient received value from it or not. Of course the goal is to provide as much value from your content marketing to as much of your target audience as possible. At this point, despite this definition and explanation, you’re probably still wondering what exactly content marketing is. We can get more clarity by considering a few examples.
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