Recommendation 5.) My #1 recommendation however for learning how to write great copy by TONIGHT is the Kopywriting Kourse. This is not a book, but rather a video course. This copywriting course will take you through the basic mindsets, methods, and formulas you need to learn kick ass sales copy…..within less than 2 hours. You also get tons of bonus content for more advanced copywriting in different areas (like sales, eCommerce, digital products and way way more)…. Users read differently on the web – unlike when they are reading a book from cover to cover. On the web, users don’t read word for word. They skim content, trying to get a quick impression of what it’s about. They scan for the bits they are interested in and ignore the rest. You need to understand how users read on the web, then write content in a style that makes it easy for them. More about how users read on the Web.
On March 6, 2012, Dollar Shave Club launched their online video campaign. In the first 48 hours of their video debuting on YouTube they had over 12,000 people signing up for the service. The video cost just $4500 to make and as of November 2015 has had more than 21 million views. The video was considered as one of the best viral marketing campaigns of 2012 and won "Best Out-of-Nowhere Video Campaign" at the 2012 AdAge Viral Video Awards.
By 2014, Forbes Magazine's website had written about the seven most popular ways companies use content marketing. In it, the columnist points out that by 2013, use of content marketing had jumped across corporations from 60% a year or so before, to 93% as part of their overall marketing strategy. Despite the fact that 70% of organizations are creating more content, only 21% of marketers think they are successful at tracking return on investment.
Like Harry's, RXBAR is another company that has reaped the rewards of simple and concise copy. Previously, protein bars have been complex. Half of the ingredients you read on the back of them can't be pronounced. RXBAR decided to create a bar that was just that... a protein bar. They kept it simple and created killer copywriting to further highly this simplicity. How about that ending line? "No B.S."
Great to see a new post out Robbie! Looks like I’m in the 16% who reads the whole content 🙂 Looking forward to trying all the techniques, but the first one will be headline a/b testing – brainstormed several ideas while reading your post, which I can get into action straight away. Oh, and the copy for Adwords – about to set up a campaign, and your tips are just in time!