Anytime you are making a change to your body, you want people to notice but not so much that they question whether or not it is fake. You want people to notice the 6-pack... not the liposuction. You want people to notice a thicker head of hair... not that you are using Rogaine. The same can be said for women who are getting their hair colored. Results combined with a secret as to how the customer got the results can make for killer copywriting –– "Does she... or doesn't she?"
With the pace of social media and the frequency of blogging, not to mention that many of your content assets will be used across multiple campaigns and teams, a lightweight project management tool is critical. I recommend using a free software called Trello, which helps you organize your content, set deadlines, attach files, and collaborate with multiple teammates. Another great tool for keeping content projects organized from planning to publishing is Zerys -- a content marketing tool with a built-in marketplace of professional writers. 
Although you may be quick to go with Microsoft Word or OpenOffice Writer as your word-processing application of choice, they may not be the best solution. Yes, they are incredibly powerful, but sometimes you need something a lot more streamlined and simple that will help you focus on your writing. We recommend Calmly Writer. You get only the most basic content writing tools, such as the ability to insert different subheadings, quotes, and links, so you can concentrate on getting all your ideas on the screen. Check out its “Focus Mode,” which takes this approach to a whole new level, which makes everything blurry except for the paragraph you are working on.
Name recognition is important. Social media puts everything you need within your grasp. Build your audience, meet publishers and talk to industry experts. When your writing is published, the fun has only just begun. The more active you are on social media, the more likely your followers will be to recommend your content. Successful content writers are active, public and friendly.
I won't pull any punches: I started, and it took a while to stop. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. But I think it covers most of the aspects of content marketing that modern inbound marketers need to consider, beyond the basics of simply writing content optimized for the web.
Understanding the purpose of content is key to producing high-quality work. It's meant to speak directly with a particular audience, such as customers, potential customers, investors, employees, or other stakeholders. Content can be well-written, researched and creatively conceived, but if it isn't speaking to the intended audience, it's not doing its job.  Here are a few good examples of long-form, quality content written by Scripted writers:
Look for exchanges that feature services that allow you to buy and sell the currencies without ever actually holding them. If you want to understand how to do this, look for an exchange that enables you to purchase “digital certificates” that represent the right to trade that particular currency. You then will be able to trade the certificate over the internet and have the certificate “trading” on your behalf. There is also an option to purchase only certain types of certificates, so that you can better maximize your profit margin.
×