The only way to tell if your repetition of keywords is super or spammy is to measure that frequency against the overall length of the content. A keyword density greater than 5.5% could make you guilty of keyword stuffing and your page could be penalized by Google. You don’t need to mindlessly repeat keywords to optimize. In fact, if you do, you’re likely to achieve the opposite result.
Note: There is some debate in the SEO world about whether or not “latent semantic indexing” is the correct term to use for incorporating secondary keywords into content. As a copywriter, you don’t need to be distracted by this conversation, unless you find it interesting. It’s more important to understand the application of this concept in regards to targeting topics, rather than understanding the mechanics and definitions of terms.
Dopo la seconda guerra mondiale, un sacco di cambiamenti è accaduto nel settore della moda. Dal momento che così tanti paesi sono stati colpiti dalla guerra, c’era un grande bisogno di rinnovare i concetti di moda già esistenti e stili. I tedeschi, per esempio, ha introdotto qualcosa di nuovo chiamato svastica. Anche se questo ha avuto alcun reale impatto sul resto del mondo, è stato popolare in Germania e infine influenzato più disegni e stili in altri paesi.
Story writing is one of the oldest forms of effective communication and its power stands true even today. Sometimes what we write is good, but not good enough to truly convince the reader or make them take a decisions. This course by Nick Usborne on Selling Stories -For Content Writers and Copywriters is perhaps a must enroll course not just for serious writers, but for everybody looking at enhancing their skills using story telling.
When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services. Some of them keep doing their own tax preparation, but perhaps keep you in mind for next year; others throw their hands up in the air, decide to rid themselves of tax preparation headaches for good, and hire you -- because you're clearly way more qualified to do this than they are.
Since most content writing jobs pay a flat rate versus by the hour, wasted time means earning less money overall. Ideally, you want to complete the highest number of projects possible without sacrificing quality. If you cringe at the thought of generating loads of content on a tight schedule, then becoming a freelance content writer may not be your cup of tea.
With the widespread media attention garnered by Bitcoin, some people have concluded that the popularity of cryptocurrency is here to stay. However, as with many other emerging technologies, it is still difficult to know whether or not the general public will embrace this new technology. The basic premise of cryptocurrency is that you can transfer value, sometimes referred to as “money,” between yourself and a third party without paying fees. Because the currency is valued in fractions of a dollar, each fraction of a dollar (the unit) has a greater value than a standard currency unit.
This is a great course. Nick explains everything clearly using great examples. Made me look at headlines very differently. I feel better able to have a go at writing more professional headlines now. Lots of useful exercises. I would have appreciated some model answers to the early exercises. Just to know if I was on the right track. – Malene Bertelsen
I won't pull any punches: I started, and it took a while to stop. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. But I think it covers most of the aspects of content marketing that modern inbound marketers need to consider, beyond the basics of simply writing content optimized for the web.
Working and aspiring digital content creator. Recently discovered my passion for digital and graphic design through hands-on experience creating display ads and honing my front-end web design skills. My personal brand is Enthusiastic, Efficient, and Effective. I bring high energy to all my projects and yield results that are not only timely, but also engaging and functional. When designing something, I think most about the consumer in question and how the design will cater to his or her needs without compromising quality and efficacy.
Copywriters are praised for the creation and ideation of words in campaigns, where the marketing material is used to persuade a person or a group to think or act a particular way. This is generally achieved in short-form copy or storytelling, evoking emotion and a personal connection with the audience; it also lends itself to a humorous or jovial tone – perfect for straplines or headers. In fact, for a Copywriter, brevity is vital.
Regardless of team size, it's common for visual content to be created by nearly everyone except, perhaps, the SEO specialist. While designers will do the bulk of the advanced creative work, bloggers, content creators, and social media managers will all get involved in lighter-weight design. Often, designers will also create templates for the writers on the team so they can be more independent -- like creating ebook templates so premium content can be laid out by just about anyone with an InDesign license.
Whether you want to jump-start a career in fiction, non-fiction or use your writing as tools to enhance your career in a time concise manner then there are a lot of choices on this e-learning website. Some of the trending classes cover crucial topics such as the 6 steps to build successful writing habit, storytelling fundamentals, creative expression through journaling and planning. As the lectures are short therefore the concepts are covered to the point and make it easy to understand.
Great to see a new post out Robbie! Looks like I’m in the 16% who reads the whole content 🙂 Looking forward to trying all the techniques, but the first one will be headline a/b testing – brainstormed several ideas while reading your post, which I can get into action straight away. Oh, and the copy for Adwords – about to set up a campaign, and your tips are just in time!