In any case, you need to think about your user’s intent before you start writing, simply because an informative text is written differently from a persuasive text. The language you’ll use when writing an informative text should be clear and focused, whereas persuasive language will usually be very positive, with more focus on the reader. And amusing texts tend to use more informal language, wordplay or exaggerations.
That’s only if you, for whatever reason, don’t have another person to edit your work. Even with a great spell check, there will be things you miss. Make sure there’s somebody in your organization with great writing and editing chops who can give your work a second set of eyes. Remember that behind every good writer — whether it’s a best-selling author, a Washington Post journalist or a copywriter for a viral marketing campaign — is a great editor.
Red Bull, which sells a high-energy beverage, has published YouTube videos, hosted experiences, and sponsored events around extreme sports and activities like mountain biking, BMX, motocross, snowboarding, skateboarding, cliff-diving, freestyle motocross, and Formula 1 racing. Red Bull Media House is a unit of Red Bull that "produces full-length feature films for cinema and downstream channels (DVD, VOD, TV)."[17] The Red Bulletin is an international monthly magazine Red Bull publishes with a focus on men's sports, culture, and lifestyle.
If you want your content to resonate with your audience, you need to make sure it’s aesthetically pleasing, in addition to being useful and informative. To please the eye, you need to enhance it with some visual eye candy, which is a challenging task for most content creators, especially if they don’t have any previous experience regarding graphic design. The easy learning curve is where Canva shines, allowing you to create visual content such as presentations, posters, infographics, and cover images for all of your social media accounts, thanks to its wide variety of templates.
For people working in the corporate sector, or running agencies, or ones who need to strategise around content more than write it will find this course by Northwestern University extremely helpful. The most important part is the global appeal of courses run by coursera and the instructors of this course make it even more worthwhile. This best content maketing course is made up of four 3 week courses on the following topics –

I was about to buy a book on copywriting, but wanted to check out some free resources on the internet before doing so. Your blog post Henneke was the first I decided to read. I considered myself lucky and really enjoyed the examples. They really gave me some more inspiration for my own writing. Thanks for sharing. By the way, instead of buying a book I check out more of your articles and I’m confident to find some more golden nuggets 🙂 All the best!

If you want to start a career as a content marketer then this course is worth a look. Throughout the lessons, you will look at the core strategies used to acquire and retain customers profitably.  Specifically, you will focus on the techniques to develop, organize and implement the strategies. Following which the lectures will show you to analyze and measure the effectiveness of the implemented ideas and build your professional brand and authority.
Apart from being a tool, you can use to attach a call-to-action to every single article or social media post you share, Sniply can provide a backlink to your website, which is simply revolutionary! Whenever you curate and place a link to some other website which hosts content your readers may find useful, Sniply will pop up and show a call-to-action and a link that leads back to your website. This tool is an absolute gem which you need to have in your arsenal.
The NFL is one of the most popular sports league in the world. Football is now one of the most watched television programs and many people even go to the stadium for a weekend, sometimes for a full week and don’t have to leave the house. The NFL is synonymous with some of the best football players in the history of the game. One of the key aspects of this is that football players are people who enjoy competition.

With enough discipline, solid web content writing skills are within anyone’s reach. Having excellent copy on your website is one of the easiest ways to grab the attention of new visitors (and keep them coming back for more — or better yet, sharing your links). Want more content creation tips and tricks? Check out our Web Content Writing 101 post, or shoot us an e-mail with your questions and we’ll get back to you.
Another important thing to remember is that you should be sure to provide information that people are interested in. This is crucial to the success of your online marketing. You want to be sure that your website contains links to all of your services and provides the information that will appeal to your customers and give them the confidence to continue to come back.
These set of video tutorials have been specifically designed to explore the different writing styles and fundamental concepts of storytelling. Go through these 29 courses and choose the one that fits your requirement and experience level. With relevant demonstrations, sources of inspiration and advice for coming up with engaging ideas it is easy to see why these tutorials are crowd favorites.
PR professional and press release expert with more than 35 years of experience can help you promote your business, increase internal and external visibility, and build brand awareness. I have exceptional written and oral communications skills, am highly accountable and responsive to deadlines, and am extremely effective in working with the media. Let me put these talents to work for you.
If you are an online business or want to have a meaningful online presence, there’s no denying the importance of search engine optimization. When it comes to SEO, content is supreme – the right content, strategically placed or distributed over the internet can lead to immense exposure for your business. Our writing company specializes in creating SEO rich content that can help your website get noticed by the online audience. What’s more, we offer affordable solutions that can fit every budget.

Hay programas de afiliados somany que están disponibles y están siendo utilizados por muchas personas todos los días. Así que si usted desea iniciar su propio negocio en línea, entonces es definitivamente una buena idea para averiguar lo más que pueda acerca de los diferentes tipos de programas de afiliación disponibles. Hay cientos y hasta miles de diferentes programas, de manera que usted no tiene que preocuparse por encontrar algo que le guste.
Professional content writers create written content for a living. A professional writer should be competent and skillful, and they should be engaged in writing as their main paid occupation.[1] As a content writer, you may write content on a variety of topics for a variety of organizations, from popular websites to scientific and technical print documents or manuals. The benefits of being a professional content writer includes being paid for an activity you enjoy (writing), and as you become more established, the ability to work remotely or from a home office.

Tip #11 – Your clients will almost always try to get more services out of you for their money. This is common, don’t take it personally. I used to get angry about this. Then a friend told me that instead of saying “no”, just say, “Sure I can do that, and here’s how much more it’ll cost.” Thousands of dollars were added onto my income because of that one distinction.


Posts and pages with a clear structure will also result in higher conversions on your website. You have a better chance that your visitors will buy your products or return to your website if they understand your message properly. For practical tips on how to set up the structure of a piece of writing, you should read creating a clear blogpost structure.

A technical writer is frequently confused with a tech writer, but their skills are distinctly different. A technical writer is an ace at making highly technical content easier for others to understand. They provide in-depth explanations of technology — how to use it, how to build it, the processes, the components, the inner workings, and the mechanics.

Personally speaking, I’m not able to write for more than 20 minutes at a time. But to be honest, my attention span is quite short. At that point, I get up to take a walk, look at my Facebook timeline or make a cup of tea. Even a minute-long break can be enough to return to your writing with a fresh and renewed level of concentration and creativity.


We are looking for a freelance social media marketer to assist our growing company! At HexaHive, we assist our clients with identifying social media content, finding and requesting images, scheduling posts, and interacting within the social platforms, including Facebook, Instagram, LinkedIn, Google Business, and more. We will provide access to the various social media scheduling platforms and proj…

The main concept of any marketing program is to sell someone else’s product. That means you need to come up with a great product. However, remember that an affiliate program that requires you to create a product and try to sell other products isn’t really a good idea. Once again, you need to check the terms of service of the company before you decide to become involved in a marketing program.

The reason is: people are looking to hire you based on your skills at copywriting.  Not “how fancy your website looks.”  This is a common mistake.  Look how crappy my copywriting consults page is.  That page generates huge returns even though it sucks super bad.  The desire to buy is created from previous exposure to me, NOT the way the page looks.


Another important thing to remember is that you should be sure to provide information that people are interested in. This is crucial to the success of your online marketing. You want to be sure that your website contains links to all of your services and provides the information that will appeal to your customers and give them the confidence to continue to come back.
A versatile young marketing and public relations professional with experience in a variety of non-profit operations showing a high success rate in lead generation, social media growth, email marketing, initiative revival and strategic project management. Experienced in event coordination, donor development outreach and developing marketing campaigns.
Dopo la seconda guerra mondiale, un sacco di cambiamenti è accaduto nel settore della moda. Dal momento che così tanti paesi sono stati colpiti dalla guerra, c’era un grande bisogno di rinnovare i concetti di moda già esistenti e stili. I tedeschi, per esempio, ha introdotto qualcosa di nuovo chiamato svastica. Anche se questo ha avuto alcun reale impatto sul resto del mondo, è stato popolare in Germania e infine influenzato più disegni e stili in altri paesi.
The only way to tell if your repetition of keywords is super or spammy is to measure that frequency against the overall length of the content. A keyword density greater than 5.5% could make you guilty of keyword stuffing and your page could be penalized by Google. You don’t need to mindlessly repeat keywords to optimize. In fact, if you do, you’re likely to achieve the opposite result.
A Website content writer or web content writer is a person who specializes in providing relevant content for websites. Every website has a specific target audience and requires the most relevant content to attract business. Content should contain keywords (specific business-related terms, which internet users might use in order to search for services or products) aimed towards improving a website's SEO. Generally, a website content writer who has got this knowledge of SEO is also referred to as an SEO Content Writer.
When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services. Some of them keep doing their own tax preparation, but perhaps keep you in mind for next year; others throw their hands up in the air, decide to rid themselves of tax preparation headaches for good, and hire you -- because you're clearly way more qualified to do this than they are.
Really, there’s no right or wrong answer as to which type of writing contract you should pursue.  I’ve worked in every possible combination from part-time freelancing on the side to full-time freelancing to full-time remote work for a single employer.  Most people will find it easiest to start with a few small freelance projects, which will get their feet wet enough to figure out which course of action to pursue.
To get into the habit of planning your blogging activities well ahead is crucial. Digital organizers can help you tackle many tasks with ease. Wunderlist is among such tools. It can keep your ideas well structured and remind you of other tasks you need to do. Wunderlist can also transform your emails into to-do lists, move them between folders and add notices. Share your lists with others, or print them out with just one click.
Mike Murray has shaped online marketing strategies for hundreds of businesses since 1997, including Fortune 500 companies. A former journalist, he has led SEO studies and spoken at regional and national Internet conferences. Founder of Online Marketing Coach, Mike is passionate about helping clients identify their best opportunities for online marketing success based on their strengths, his advice and industry trends. You can find him at his blog, Online Marketing Matters or on Twitter @mikeonlinecoach.
Dynamic and driven SEO specialist with a penchant for creating and finding unique content for niche software solutions. From process automation software solutions to non-profit charities, I have helped clients get the rankings and traffic they need. Let me help you get started on the path to a robust and conversion oriented web presence. I look forward to working with you!
Although you may be quick to go with Microsoft Word or OpenOffice Writer as your word-processing application of choice, they may not be the best solution. Yes, they are incredibly powerful, but sometimes you need something a lot more streamlined and simple that will help you focus on your writing. We recommend Calmly Writer. You get only the most basic content writing tools, such as the ability to insert different subheadings, quotes, and links, so you can concentrate on getting all your ideas on the screen. Check out its “Focus Mode,” which takes this approach to a whole new level, which makes everything blurry except for the paragraph you are working on.
The final step of keyword research is to create awesome landing pages for the keywords you want to be found for. A landing page is a page that is tailored to draw in visitors who found your blog through a specific keyword. This could be a dedicated page or a blog post optimized for a specific keyword. Do make sure your visitors can navigate your blog from every landing page. And make sure you have a landing page for every relevant keyword you come up with.
Anytime you are making a change to your body, you want people to notice but not so much that they question whether or not it is fake. You want people to notice the 6-pack... not the liposuction. You want people to notice a thicker head of hair... not that you are using Rogaine. The same can be said for women who are getting their hair colored. Results combined with a secret as to how the customer got the results can make for killer copywriting –– "Does she... or doesn't she?"
Website content writing is frequently outsourced to external providers, such as individual web copywriters or for larger or more complex projects, a specialized digital marketing agency. It shall be said that most of the content writers also spend time learning about digital marketing with more focus on Search Engine Optimization, Pay Per Click, Social Media Optimization etc. so that they can develop right content which can help clients with marketing business easily.
The content you create should be shared on the social networks on which you're active. (And if you're not active on any, this is one of the reasons to get started.) Moreover, Google's algorithm considers social signals as one of its most important ranking factors -- socially shared content is a vote of approval, or at the very least importance, so it makes sense Google would consider it when deciding whether a post should rank well in organic search.
You can choose to apply for assignments on various content writing platforms to receive work. This isn’t the most profitable way to become a freelance content writer, but it can be less stressful and give you more time to focus on writing instead of sales. When you find your own companies for which to write content, you’ll be responsible for finding the client, organizing the contract and payment terms, and doing all the customer service tasks, including delivering the assignment and follow up. Content writing platforms take care of this for you and pay you a portion of what they charge their clients to write the work.
Smaller tumors are more difficult to detect because they do not cause symptoms until the larger cancerous cells begin to spread through the body. These smaller tumors do not spread like Mesothelioma does. There are a few options for people who suspect that they have Mesothelioma. The first is to visit their physician and be tested for Mesothelioma.
Some SEO writing positions with corporations and other organizations are full-time, while others are freelance jobs with flexible hours. An organization like the National Association of Independent Writers and Editors (NAIWE) helps SEO writers find employment. SEO writing jobs can be long- or short-term, and compensation rates depend on the type of project.
Lack of creative license. Though you may think content writing will give you a chance to showcase your creativity and rousing ability with words, in fact, most content writing is seen as a way to sell a product or simply inform a reader of the facts. In a content writer role, you will likely be writing about dry or dull topics, though you may get a chance to also write copy for more engaging projects on occasion. Your employer will dictate the topics you write about, and you will need to learn to be flexible and engaged on even the most obscure or boring subjects, regardless of your personal preference.[4]

I'm Texas born-and-raised, and love nothing more than a really nice cup of coffee and a serialized podcast. I live in Dallas with my border collie Holly, and spend a lot of time dreaming big dreams + watching a lot of The Office reruns. I graduated with a journalism degree from Texas A&M University in 2017 (whoop!), and have been doing my best do make my mark in the...
Since you’re a an employee on a salary at a big corporation, you don’t get to share in the rewards of your marketing.  So if you increase sales by 30% and your client makes an extra $30,000,000 that year……you don’t make any more money.  After all, they were PAYING YOU to do all that work, and you did all that work with a TEAM….so it’s impossible to tell if the 30% increase was caused by a single person.
Mike Murray has shaped online marketing strategies for hundreds of businesses since 1997, including Fortune 500 companies. A former journalist, he has led SEO studies and spoken at regional and national Internet conferences. Founder of Online Marketing Coach, Mike is passionate about helping clients identify their best opportunities for online marketing success based on their strengths, his advice and industry trends. You can find him at his blog, Online Marketing Matters or on Twitter @mikeonlinecoach.
Copywriters are praised for the creation and ideation of words in campaigns, where the marketing material is used to persuade a person or a group to think or act a particular way. This is generally achieved in short-form copy or storytelling, evoking emotion and a personal connection with the audience; it also lends itself to a humorous or jovial tone – perfect for straplines or headers. In fact, for a Copywriter, brevity is vital.
"The best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. An increase of twice as many leads means twice as many quality leads -- as long as you have software that lets you filter those incoming leads efficiently. That's how you build a successful sales and marketing machine," explains Mike Volpe.
Read Joe Pulizzi's excellent book Epic Content Marketing. I started reading it after I wrote this post and it confirmed and expanded what I already knew about content marketing, with much more detail than I could ever go into here. Something Pulizzi emphasizes which I originally left out was the importance of focusing on producing mobile-friendly content, since smartphones are becoming the dominant way in which most of our customers access content. Also read Michael Hyatt's Platform, mentioned above. Frequent websites like those of Content Marketing Institute, Ragan, Copyblogger, Michael Hyatt, and Gary Vaynerchuk and sign up for their email newsletters. It won't take you long to become not just familiar with content marketing, but an expert.
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