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What do you want readers to do with the content you create? If your only answer is, “Well, read it, I guess,” you need to go back to the drawing board. Before you even start writing, you need to know what your call to action will be, and you need to make it compelling enough that readers can’t help but click. That’s how you connect content writing to marketing goals and prove ROI.
Those scenarios might have sounded like a lot of work to you, especially when considered alongside marketing programs that provide more immediate gratification -- like list purchasing, PPC, or trade show marketing that deliver names and email addresses in mere minutes. Often, content marketing is used when businesses realize those programs are either ineffective, too expensive, not scalable, or all of the above. Here's what I mean, using the "infographic generator" example above for demonstrations.
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You know what? 87% of B2B marketers practice content marketing to produce more qualified leads. And 78% of marketers are preparing to spend more money on content marketing. But according to my experience, the consistently producing quality content brings more traffic to a website. It also improves engagement with targeted audiences. Not least but using images in post increase audience engagement up to 30% more than plain text.
Predictably, blog posts are typically written by the bloggers. However, if your team is large enough to have someone dedicated to creating gated assets and premium content -- things like ebooks and tools -- they should also write blog posts to help promote those assets. SEO specialists will also work closely with bloggers, as blog posts are often a company's best opportunity to improve organic search rankings. As such, bloggers should be writing posts that help improve the site's SEO, and drive organic traffic and leads. Their editorial should be informed by keyword research, and optimized for SEO.

Great article! Working on a new informational site for a service industry my husband and i are starting locally. This has been the best advice i have yet to read – as a blogger and a content junkie myself – it is difficult to write for other people because i do read every word – however one of my employees writes his own estimates and emails to customers – and drives me insane with his “wordiness” I’m always taking out words – and years ago i learned in business law that you could read every 3 words in a contract to get thru it quickly- and have the jest of it – (then go back and reread later
To progress, you always need to analyze what’s behind the rise and fall of traffic to your website. Google Search Console provides detailed analytics on the frequency of your blog visits. They allow sorting out data by country and device and find out what search queries your blog guests usually type in. You can also choose posts that lack traffic and “beef them up” by adding links to them from other websites or posts.

There is a lot of magic in Basecamp's landing page. While the headline is money, what I love most is the email opt-in. What makes this killer copywriting? "Join the 4,088 businesses that signed up last week", say's you're not alone and a lot of people have tried us and like us. "Start a free 30-day trial", says there's absolutely no risk in giving us a try.
In order to come up with good terms, you really have to get inside the heads of your audience. How are they most likely to find you? What would they search for on Google? At the end of your keyword research, you should have a list of all the relevant search terms people might use. Also, think of combinations and variations of these terms. There are a few tools that can make keyword research easier. Read our post about keyword research tools and the post about how to choose your perfect focus keyword for more practical tips.

To get into the habit of planning your blogging activities well ahead is crucial. Digital organizers can help you tackle many tasks with ease. Wunderlist is among such tools. It can keep your ideas well structured and remind you of other tasks you need to do. Wunderlist can also transform your emails into to-do lists, move them between folders and add notices. Share your lists with others, or print them out with just one click.
I've led marketing teams as a senior executive for multiple brands, and I've transitioned these companies from a traditional-only or low-digital marketing strategy to a data-driven, performance-based strategy. I've developed and implemented multi-channel campaigns that include email, online advertising, social media (paid and earned), SEO, CRO and traditional channels like direct mail, public relations and events/trade shows.
Content marketing is a quickly growing field. With that growth comes opportunities for entrepreneurial-minded writers. If you're curious about getting started in content marketing, we've put together a guide that should tell you if you are cut out for the job -- and if you need content writers for your next project. Find out as we discuss content marketing 101.
Don’t think for a second that a boring or technical topic gets you off the hook either  — IKEA assembly instructions have nothing to do with gay dating (usually) but we used a visual to help the reader make the connection. Push yourself to add a little creative fiction to your website content writing and see how much more fun it is to read (and write!)
Great to see a new post out Robbie! Looks like I’m in the 16% who reads the whole content 🙂 Looking forward to trying all the techniques, but the first one will be headline a/b testing – brainstormed several ideas while reading your post, which I can get into action straight away. Oh, and the copy for Adwords – about to set up a campaign, and your tips are just in time!

It's important to do regular reporting -- I recommend monthly -- on each of these metrics so you know where your growth levers lie. Regular reporting also helps you identify negative trends or plateaus early-on so you can address them before they become bigger issues. Most importantly, however, tracking the success of your initiatives makes it easy for you to repeat what works, eliminate what doesn't, and promote the success of your content marketing program so you can justify its expansion, and its seat at the modern marketing table.


Consider a technical writing certificate. Technical writing is a type of content writing that focuses on communicating technical material through manuals, reports, and online documents. This could be a how to guide, a safety manual for a worksite, or a document on a process or procedure. There is a growing demand for technical writers who can explain complex procedures to the average reader.
That’s only if you, for whatever reason, don’t have another person to edit your work. Even with a great spell check, there will be things you miss. Make sure there’s somebody in your organization with great writing and editing chops who can give your work a second set of eyes. Remember that behind every good writer — whether it’s a best-selling author, a Washington Post journalist or a copywriter for a viral marketing campaign — is a great editor.
Se você é um novo negócio que está considerando a construção de uma presença on-line, em seguida, a plataforma de comércio eletrônico é provavelmente uma das coisas que você deve considerar. No entanto, você deve saber como utilizar a plataforma. Primeiro, você precisa ter certeza de que o seu conteúdo é otimizado. Afinal, não é muito difícil de fazer e ele pode ajudar a sua empresa ter sucesso.
The content writer doesn’t just write 500 words on how great your hat shop is and call it a day; a good content writer will ensure that in addition to content being fresh, it’s also optimized for the specific keywords that are going to increase your search ranking, bringing more visitors to your site.  We understand the value of a great headline, appropriate keyword density, and keep up with current SEO best practices to ensure that the methods we’re using are the most effective.  If you’ve been seeing your search ranking sinking, a good content writer can dig you out of the hole of SEO silence.
You run an accounting firm that specializes in tax preparation, and business was lagging this year. You want to do better next year, so you start a blog on your website and publish posts about some of the common tax-related issues your target customer faces. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines.
It's important to do regular reporting -- I recommend monthly -- on each of these metrics so you know where your growth levers lie. Regular reporting also helps you identify negative trends or plateaus early-on so you can address them before they become bigger issues. Most importantly, however, tracking the success of your initiatives makes it easy for you to repeat what works, eliminate what doesn't, and promote the success of your content marketing program so you can justify its expansion, and its seat at the modern marketing table.
Ahora, algunos comerciantes de Internet se presuma que puedan ser de más ayuda a que si nos fijamos en torno a los programas de afiliados que están disponibles y elegir uno que cree que puede recibir. Pero hay que tener en cuenta que esto no es una forma segura de hacer dinero en línea. Hay un montón de gente haciendo dinero en línea, pero eso no quiere decir que usted va a hacer ningún bien.
P.S. – One final tip. Don’t ever use your copywriting skills to sell substandard products that don’t actually help people. If you do, a time will come when all the disappointment you’ve added unto the world will come back to you in some form. Make sure that part of your initial consultation involves you evaluating the client’s product and making sure it’s up to snuff. If it’s not, offer to help them make it better for an additional fee. Learn how good direct response products are made. Your client will appreciate the help and the world will be made better because of your vigilance.
You write a blog post about your infographic generator, and included a link to the tool in the post so people can try it for themselves. Let's say the visitor-to-lead conversion rate is the same on this blog post as it was in your PPC campaign -- 2%. That means if 100 people read that blog post in your first month, you'd get two leads from it. But your work is done now. And over time, that one blog post you wrote years ago will continue to generate leads over, and over, and over, every single month. And not just that blog post -- every blog post you write will do the same.
Il y a beaucoup de choses à faire dans le monde, mais Voyage est juste là-haut avec un grand. Pour tous ceux qui aiment l’idée de voyager, il est difficile de définir quel genre d’expérience que personne aura sur son voyage. La meilleure façon de découvrir c’est en allant à une variété de différents pays et de voir ce que la vie est comme en vacances. Certaines des destinations les plus populaires pour les vacances comprennent et ne sont que quelques-unes des centaines de villes à travers le monde.
At Yoast, we practice what we call ‘holistic SEO’. This means that our primary goal should be to build and maintain THE BEST possible website. Ranking in Google will come automatically if your website is of extremely high quality. The reason for that: Google wants to serve its customers what they want. Their mission is: to index all the world’s information and make it universally accessible. In addition to this, Google, of course, wants to make money, but they’ll have to show people results they are looking for – otherwise, people stop using Google. So, we can agree Google wants to show people the best results. If your website is the best in your niche market, Google wants to rank it high up in the results.
To some writers, writing online content is basically equivalent to journalism. They contribute articles to e-zines, corporate blogs, and other such places on the web. Yet more content writers spend their days working exclusively for small businesses, and some even write content for government websites.  Content writers are full-time employees and independent contractors. We are SEO specialists and html experts. We’re reporters, experts, comedians, and salespeople. We’re the filter and the amplifier that sends your voice out into the universe, and when used effectively, we are the keys to success on the web.
Some companies may have marketing teams of far more than 18. Here at HubSpot, for example, we have a team of nearly 100. Even so, we stick to a team structure quite similar to the structure an 18-person marketing team might use -- with one modification. Design is broken off of the Content Team, and relegated to a separate team. This might make sense for your organization, too, if you find that:
The first step to solving this problem is for the plumber to contact the local city council to determine whether the plumbing is a good fit for their business. Often times a larger home can have more than one municipal water line or drain (line) connecting it to a public supply. When this is the case, the plumber will need to contact all three to determine if the plumbing is adequate.
In order to go about trading, you are going to need to pick a market that is promising enough to make the transaction worthwhile. Do a little research and see if there are any strategies that you can use to trade currencies in real time. In the end, as long as you pick a good market and one that offers a reasonable profit margin, you will be more than compensated for your trouble.
This might seem obvious, but I see a lot of content that falls flat because the tone and style don’t fit the purpose of the piece or the culture of the brand. For example, a landing page should probably contain copy that is short and designed to persuade the reader to take action. In contrast, a white paper will likely work best with more details to explain a more complex issue.

As a craft, copywriting must perform on many levels to catch and hold a reader’s interest. The intro to the Titanides community organized by Marcella Allison, named the 2018 Copywriter of the year by American Writers & Artists Inc., hits on several levels – exclusivity (read more about this later in the article), clearly explained purpose, and concise call to action.
Blog writers use their inquisitive powers to hunt down and source data points that strengthen blog content. If they don’t understand a topic, they know content can’t be faked so they reach out to subject matter experts for support. They also collaborate with influencers and experts to produce interviews or add contributor quotes that bring more credibility to content.

Web content writing is nearly always done on a “ghostwritten” basis.  That means that you’re producing content that will be published under other peoples’ names.  Since your name won’t usually be attached to the final live version of your work – and since you’ll be expected to edit your “brilliant” work to your client’s specifications – anyone with an ego need not apply.

Since Google and other search engines show to potential customers content based on relevance to people’s search terms, it’s essential to keep your content up to date. Site visitors also respond better to content that is perceived to be valuable. If your content is outdated, there’s less incentive for them to stick around and read it. Finally, it’s also important to refresh your website content as SEO requirements change to make sure it’s always easy for people to find your website via search engines.
Videos, and especially video tutorials, are among the top viewed content on the Internet. But for your blog readers to view and share them, they must be of high quality and show how to achieve a goal by following simple steps. One of the tools suitable for this purpose is Camtasia. It allows recording only those parts of a screen you choose. After recording, Camtasia divides audio, video, and microphone into separate editable tracks. To focus viewers’ attention on the most important things, you can apply special effects such as arrows, text boxes, and highlights. You can distribute the video further via your preferred channel such as YouTube or Vimeo.

Reorganize: This isn’t just an efficient way to pump out new content—it’s also a smart way to reach members of your audience who like to consume content in different ways. Some people you’re marketing to may like ebooks, while others prefer infographics, and still others learn best from slide decks. Slicing and dicing allows you to reach more people with less effort.


Katie Yeakle has spent over 30 years in the world of direct marketing and publishing in the roles of copy editor, editorial coordinator, product manager, fulfillment supervisor, marketing manager and publisher. Recognizing the industry-wide need for talented copywriters who can deliver copy that sells, she helped establish American Writers & Artists Inc. with co-founders Paul Hollingshead and Don Mahoney in 1997. Today, as Executive Director, Katie oversees AWAI’s 70+ programs designed to train writers on how to deliver the marketing materials businesses need to thrive.
I am a little biased here because I have worked with them in the past, but The Hustle does a lot of things from a copy standpoint really well. My personal favorite is their email opt-in page –– "Your smart, good looking friend that sends you an email each morning with all the tech and business new you need to know for the day." They have expertly created a trusted and personable brand through conversational copy. 
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