Harry's is revolutionizing the shaving industry as we know it by introducing a completely new idea –– men's razors delivered right to your door step. Anytime you are introducing a foreign concept to your customers, you need to do a great job of explaining it. One way to do this is through simple and concise copy. Harry's has killer copywriting because they keep it simple. They don't get flowerly. They don't try and impress you. They just attempt to explain what they do in the easiest way possible.
Organize your content so that your website is easy to navigate. Use hyperlinks to articles on your own website and to other helpful sites. Do keyword research to determine what keywords people are likely to use to find your content. Sprinkle your content with those keyword phrases, paying particular attention to your article title, headings and your leading paragraph. Provide alternate text descriptions for your images (Google loves knowing what images mean).
Review : Thank you, Shani The course has been an absolute delight. firstly it gave me a structural framework that I can apply in my writing which makes it more easier to read and comprehend. Secondly, all the tactics and strategies that you have taught makes my writing more elegant, poetic and pleasing to the eye. i would definitely recommend this course to anyone who wants to fine-tune their writing skills – Darshan Bafna
For good digital marketing, you want to include all of your available services and the benefits of your services to ensure that you offer something that customers will be willing to pay for. The best strategy is to create a website that attracts the attention of customers as they are going about their day, that they want to come back and visit regularly.
As a blogger myself, I find it also quite hard to update regularly and momentum might be the most important rule if you want to be successful with your blog (not just on monetary terms but also if you want to be proud of your work). It goes without saying, the content must be a priority and it must be relevant to your interests, whereas writing about stuff that doesn’t hold any relevance might result in dry, dull writing and it ends up damaging the whole work. So if you see that you can’t hold up to a really tight schedule, maybe it would be advisable to downscale a little bit in order to regain momentum.
Story writing is one of the oldest forms of effective communication and its power stands true even today. Sometimes what we write is good, but not good enough to truly convince the reader or make them take a decisions. This course by Nick Usborne on Selling Stories -For Content Writers and Copywriters is perhaps a must enroll course not just for serious writers, but for everybody looking at enhancing their skills using story telling.
Tip #10 – Once you’ve paid your dues and you can actually write something that makes your clients money, make sure you attend the most popular marketing seminars. Anything by Dan Kennedy is a winner. Traffic and Conversion summit is another one. And read a book or two on how to network. Going there without knowing how to network will be a waste of your time. Start with: Never Eat Alone by Keith Ferrazzi. That book changed my life.
The personal finance site Mint.com used content marketing, specifically their personal finance blog MintLife, to build an audience for a product they planned to sell. According to entrepreneur Sachin Rekhi, Mint.com concentrated on building the audience for MintLife "independent of the eventual Mint.com product." Content on the blog included how-to guides on paying for college, saving for a house, and getting out of debt. Other popular content included in-depth interviews and a series of financial disasters called "Trainwreck Tuesdays." The popularity of the site surged as did demand for the product. "Mint grew quickly enough to sell to Intuit for $170 million after three years in business. By 2013, the tool reached 10 million users, many of whom trusted Mint to handle their sensitive banking information because of the blog’s smart, helpful content."
To explain how content marketing works, we first have to agree on a definition. Unfortunately, I might've sent myself on a fool's errand -- I went through dozens of different iterations of a content marketing definition (including the somewhat flippant "content marketing is using content for marketing") and found none of them totally satisfactory. But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion:
Mike Dickson and Ken Wells are two well renowned online instructors. While Michael is a published author, skilled researcher and entrepreneur; Ken is the author of multiple coaching programs covering topics such as online course creation, sales and marketing, personal transformation and much more. This is one of the best content writing course you will find out there.
Das Stück Pizza in London zum Beispiel hat einen ganz anderen Geschmack als die amerikanische Stück Pizza. In den USA wird Pizza oft mit einem Stück Obst, ein Hühnerflügel, Käse und Nüssen gekrönt. In London, die belegt werden am häufigsten verwendet. Einige der beliebtesten Toppings in London verwendet werden, umfassen extra natives Olivenöl, schwarzer Pfeffer, Zwiebel, Knoblauch, Honig und Basilikum.
If you haven’t seen this word lately, you might want to look up it because it is quickly becoming the buzzword of the moment. Health, or wellness, is a state of being that is positive and healthy, an outcome we can strive to achieve. It is a state of mind and spirit. Being healthy is about what we put into our bodies and the health of our minds and spirits.
A well-known writing style in journalism, the inverted pyramid basically means you put your most important information upfront. You don’t bury your key point halfway down the third paragraph, but tell the complete story in the first paragraph. Of course, you can elaborate in the following paragraphs. But you get your main message across right away. This writing style holds up pretty well for some types of articles. It especially comes in handy now that web content is increasingly used to answer every type of question a searcher might have.
What about official titles and Latin terms, you say? Again, if the purpose of italics is to emphasize text, this is accomplished through the capitalization of principle words, which already distinguishes names and titles from the surrounding text. Italics should be reserved for print products only. Why exclude a portion of your audience from accessing your web content effectively?
Great to see a new post out Robbie! Looks like I’m in the 16% who reads the whole content 🙂 Looking forward to trying all the techniques, but the first one will be headline a/b testing – brainstormed several ideas while reading your post, which I can get into action straight away. Oh, and the copy for Adwords – about to set up a campaign, and your tips are just in time!