Usually, businesses don't completely cease all other marketing activities and switch to content marketing cold turkey. In fact, most veteran content marketing programs typically incorporate other marketing techniques to complement their content initiatives. But the impetus for most of the companies I've worked with to initiate a content marketing program has been the need for a more cost-effective, predictable, and scalable source of traffic and leads than what they've been receiving from their current marketing programs.
Web content writers must play well with others.  I’ve hired writers of my own in the past, and you’d be amazed at how many people flake out on assignments, turn in sub-par work or simply fall of the face of the planet.  If you want a shot at the jobs that pay well, you need to present yourself as a responsible, easy-to-work-with writer who meets his obligations without requiring a lot of paper-chasing on the part of the client.
Content writing is so much more than just writing. You have to keep your audience in mind, your keyword, and once you write the content, you have to make sure it gets out there and does what it’s supposed to, work will be returned and payments will hold till resubmitting the said work. We have effective payment solutions for our freelancers, find a complete list of payment options from here.
Want a practical way to do that? Go to the bank today and get 30 one dollar bills. If you’re in another country outside the US, then get the equivalent. Every day for the next 30 days hide one of those dollar bills somewhere where a real human being will find it. Be creative. Go to a bookstore and stuff a dollar inside your favorite book. You’re not allowed to wait and watch to see who gets it or what their reaction is. That’s a taking-oriented activity. You want to train your mind to be a giver. That means you don’t need to know whose day you brightened with your dollar.

In order to come up with good terms, you really have to get inside the heads of your audience. How are they most likely to find you? What would they search for on Google? At the end of your keyword research, you should have a list of all the relevant search terms people might use. Also, think of combinations and variations of these terms. There are a few tools that can make keyword research easier. Read our post about keyword research tools and the post about how to choose your perfect focus keyword for more practical tips.
I've led marketing teams as a senior executive for multiple brands, and I've transitioned these companies from a traditional-only or low-digital marketing strategy to a data-driven, performance-based strategy. I've developed and implemented multi-channel campaigns that include email, online advertising, social media (paid and earned), SEO, CRO and traditional channels like direct mail, public relations and events/trade shows.
Before starting the actual keyword research, you should think about your mission statement. This is what makes you stand out from the crowd. While formulating your mission statement, you should consider questions like: who are you and what is your blog about? What makes it unique? Take your time to formulate and write down your mission statement. For more information on creating mission statements, read our post about the mission of your website.
We have the team. We have the technology. Now we have to actually start "doing" the content marketing. In this blog post, we can't cover every manner of sin when it comes to creating content, but we can go over 1) the types of content assets a content marketing team could be creating to demonstrate the breadth of the opportunities available to the content marketing team, and 2) who should be involved in creating those assets.
While crafting the ideal sales letter can be challenging, it’s well worth the effort. Once perfected, the copy can likely be modified to fit a variety of applications. You can use selected paragraphs and phrasing on your website, in your ads and in other promotional materials. If you hire a professional copywriter, the price of the sales letter can thus be leveraged over several marketing projects.
What is wellness for the body? Wellness can be defined as the basic human need for social, psychological, emotional, spiritual and physical well-being. In simple terms, wellness means having a clear mind and a healthy body. In this day and age, however, the word wellness gets used in other ways. It can mean good health, healthy relationships, and a fulfilled life.
Some men look at women as a commodity, something to be bought and sold. These men also consider themselves to be less important than women, and they seem to think that they can control or even decide who is more attractive and sexy. It is difficult for a man to find a woman he can trust or confide in because he does not seem to realize the fact that he is actually having a relationship with his potential partner.
Posts and pages with a clear structure will also result in higher conversions on your website. You have a better chance that your visitors will buy your products or return to your website if they understand your message properly. For practical tips on how to set up the structure of a piece of writing, you should read creating a clear blogpost structure.
Another important thing to remember is that you should be sure to provide information that people are interested in. This is crucial to the success of your online marketing. You want to be sure that your website contains links to all of your services and provides the information that will appeal to your customers and give them the confidence to continue to come back.
I've led marketing teams as a senior executive for multiple brands, and I've transitioned these companies from a traditional-only or low-digital marketing strategy to a data-driven, performance-based strategy. I've developed and implemented multi-channel campaigns that include email, online advertising, social media (paid and earned), SEO, CRO and traditional channels like direct mail, public relations and events/trade shows.

When you start to take your health into consideration, it is often a good idea to start looking at insurance to cover any risks that you may be facing. There are many reasons why insurance is important, but the most obvious is that you may need to pay for life or hospital expenses while you are away from home. When you find that there is a high chance that you will need the assistance of the health care system in the future, having insurance can help you recover financially.


In some cases, the guidance or existing copy that a content writer receives from his or her client is, in a word, awful. Many are the days that I’ve sat down to look at a wall of ill-formatted, poorly spelled, stream-of-consciousness rough copy, and begin the arduous task of editing and polishing it. It’s the intellectual equivalent of cleaning up someone else’s bedroom: you just don’t want to know what goes on in there to cause such a mess. Still, we do it, and we smile, because in the end making you look and sound good is what our jobs are all about.


The future of online financial markets may involve something else entirely, that is not cash or gold. People today are questioning the role of traditional money in our economic system and exploring alternative and safer forms of payment. Today we have a virtual currency, which could eventually turn into an alternative to traditional money. These virtual currencies can be exchanged for other virtual currencies and do not require a physical asset.
Let's say you're using PPC as your primary means of generating leads for your business. You need more leads, and decide to bid on the term "infographic generator" for $2 a click. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. Not bad. But what about next month? You have to spend $10,000 again. And again. And again. That is, if you want the leads to keep coming. In other words, when you turn the faucet of money off, leads stop coming out. The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. Now let's contrast that experience against, say, blogging.
At this stage, the work of the one or two content marketers on your team remains about the same as it does with a team of one -- content creation, SEO, and social media. Even if you decide to dedicate two hires to content marketing as Volpe suggests, to bifurcate responsibilities between those two employees is premature. Both employees should contribute to all three responsibilities, and leadership of the content marketing program is shared between those employees.
She took time to understand our unique context and tailored the training specifically to our needs. She backed up all her advice with insights gained from her experience and connections with thought leaders in SEO and keyword research. She also paired the SEO information with up-to-date research on how people interact with websites and online content.
Search engine optimization (SEO) experts agree that high-quality content can take your website to the top of the search results. This is possible because Google rewards websites that publish high-quality content frequently and regularly. On top of that, Google is now penalizing websites with little or poor quality content. Use our content writing services to build a content-rich website that Google will love!
Case studies, also known as testimonials, are your opportunity to tell the story of a customer who succeeded in solving a problem by working with you. A case study is perhaps your most versatile type of content marketing because it can take many different forms -- some of which are on this list. That's right, case studies can take the form of a blog post, ebook, podcast ... even an infographic.
SEO content writers conduct keyword research to determine the most popular search terms, and they use analytic tools to monitor and measure ranking performance. Now that digital communication is common, more freelance writers may vie for work-at-home content writing positions. The educational requirements vary for content writers. However, many writers hold a bachelor's degree in English, marketing, communications or another related field.
Since most content writing jobs pay a flat rate versus by the hour, wasted time means earning less money overall. Ideally, you want to complete the highest number of projects possible without sacrificing quality. If you cringe at the thought of generating loads of content on a tight schedule, then becoming a freelance content writer may not be your cup of tea.

Ad and promo writers are performance-driven creators. A landing page is “the closer” — and their job is to create messaging that both resonates with prospects while inspiring them to take a very specific course of action that results in a captured lead for sales. This writer wants to know about your goals because they need to visualize what they are aiming for.
×