While crafting the ideal sales letter can be challenging, it’s well worth the effort. Once perfected, the copy can likely be modified to fit a variety of applications. You can use selected paragraphs and phrasing on your website, in your ads and in other promotional materials. If you hire a professional copywriter, the price of the sales letter can thus be leveraged over several marketing projects.
I mostly worry about the length of the original source. If I quoted 100 words from a 250-word blog, I think that would be too much. A lawyer would have the best advice, but I would limit the quote to 25 words in that case. Books are a little easier. If you quote 300 words from a 150-page book, I believe you would be fine. Poems and song lyrics are a danger zone because they’re often short. I’ve cited as little as possible from them. It’s always best to get legal counsel before publishing the final content.
Website content is important because it helps you attract potential customers to your web pages via search engine optimization (SEO). Once they land on your site, the content helps people decide whether to sign up for more information and become leads. If you have products for sale, the content helps them make buying decisions, too. Website content is also a crucial component in building an online presence for your business. That’s why it makes sense to hire a professional content writer to create your website content.
Instead of going with the first idea that pops into your head and creating content around it, you should do some serious brainstorming and come up with some which are truly the best. As opposed to writing down everything on a piece of paper, you can use Ideaflip. This tool gives you a visual, interactive environment that enables you to write down, manage, and develop your ideas. The design of its user interface removes visual constraints, which means you are free to do anything that will help your ideas spring to life.
Anytime you are making a change to your body, you want people to notice but not so much that they question whether or not it is fake. You want people to notice the 6-pack... not the liposuction. You want people to notice a thicker head of hair... not that you are using Rogaine. The same can be said for women who are getting their hair colored. Results combined with a secret as to how the customer got the results can make for killer copywriting –– "Does she... or doesn't she?"
You need to show some examples of your work. Give them your award-winning pieces or samples that you feel are the most compelling and engaging. Some good examples would be your most successful email marketing pieces (if you have access to them), or your most viewed articles on the internet. Bring a hard copy of the articles. This gives the interviewer concrete proof of your writing skills.
"The best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. An increase of twice as many leads means twice as many quality leads -- as long as you have software that lets you filter those incoming leads efficiently. That's how you build a successful sales and marketing machine," explains Mike Volpe.
"Ideation" is a marketing industry buzzword that describes the creative process of finding a subject, title and angle to write about; and ideation begins with analytics. Most ideation is done in a team setting, but freelance writers are usually on their own. Which is why it's helpful to know how professional marketing teams generate ideas. Before doing that, successful content writers need to:
“Is it just us, or do some people talk about gay dating like it’s an elaborate magic trick? Even unexperienced gay or queer persons may approach the idea of dating with the kind of abject fear one feels when opening the instructions for a new piece of IKEA furniture. ‘Am I doing this right?’ they may ask themselves, months, years and even decades into their dating careers.”
When a content writer puts together a piece for a website, e-zine, blog, or newsletter, he or she doesn’t just have to make sure that the piece is well written, it also has to be nicely formatted and properly displayed on the screen. With clever and (dare I say) artistic placement of headings and subheadings, the content writer ensures that your copy doesn’t look like an insurmountable wall of text. A good content writer can take your complicated idea and turn it into an easily digestible and accessible piece of copy that pleases your readers, and keeps more eyes on you.
JT had just gotten married and he and his wife set out to buy their first piece of furniture together–a new mattress. The search began at local mattress showrooms; vast fields of mattresses neatly laid out under the buzz of fluorescent lights. Pushy salesmen pushed them to buy a fully loaded, feature-rich memory foam mattress. For $3,300 it should have been the pinnacle of comfort, but it wasn’t. To make matters worse, the return policy rendered it impossible to return. It was like car shopping. Actually it was worse than car shopping.
If bitcoin takes off, the fact that it is controlled by a centralized bank or some other institution, might make it less desirable to users. If Bitcoin becomes widely used, it is not necessarily easier to sell your money on the internet because there would be more competition between buyers and sellers. At the same time, people may consider it to be more trustworthy than traditional money. If it is needed, the government might regulate the process of purchasing bitcoins and force the virtual money exchanges to register with the government.
In mid 2016, an Indian tea company (TE-A-ME) has delivered 6,000 tea bags to Donald Trump and launched a video content on YouTube and Facebook. The video campaign received various awards including most creative PR stunt in Southeast Asia after receiving 52000+ video shares, 3.1M video view in first 72-hour and hundreds of publication mentions (including Mashable, Quartz, Indian Express, Buzzfeed) across 80+ countries.
Ahrefs is a massive SEO toolkit you can use to propel your writings toward the first page in search. Running the largest content index, it discovers what other tools overlook. 5 million posts a day is its record mark no one has surpassed yet. With a flexible filtering system, you can keep only valuable topics on your radar. The rest can be filtered out by time, traffic, shares, referring domains, word count, etc. Each post comes with social and SEO metrics visualized on charts. It will let you track its ups and downs over time.
I've led marketing teams as a senior executive for multiple brands, and I've transitioned these companies from a traditional-only or low-digital marketing strategy to a data-driven, performance-based strategy. I've developed and implemented multi-channel campaigns that include email, online advertising, social media (paid and earned), SEO, CRO and traditional channels like direct mail, public relations and events/trade shows.
Working and aspiring digital content creator. Recently discovered my passion for digital and graphic design through hands-on experience creating display ads and honing my front-end web design skills. My personal brand is Enthusiastic, Efficient, and Effective. I bring high energy to all my projects and yield results that are not only timely, but also engaging and functional. When designing something, I think most about the consumer in question and how the design will cater to his or her needs without compromising quality and efficacy.